# 90s Drift Culture-Inspired Fashion adidas Skateboarding and Metropolitan Work on a SS 2020 Line By Kalin Ned | Published 2020-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/drift-culture References: [adidas](http://www.adidas.com/us/skateboarding) The collaboration between [adidas](https://www.trendhunter.com/trends/advisry-and-adidas) Skateboarding and East Coast skate label Metropolitan draws inspiration from 90s drift culture. Influenced by the need for speed, a key aesthetic component of the Spring/Summer 2020 capsule is that it boasts a sense of nostalgia with 3D graphics, a bold color palette, and high-viz accents. Moreover, the [adidas Skateboarding x Metropolitan](https://www.trendhunter.com/trends/zero-skateboards) drift culture collection relies on highly technical, performance-ready designs. The all-weather apparel line features Climaproof treatments, durable materials, and more. In addition, the Spring/Summer 2020 collection also includes a pair of runners that tap Torsion Bar technology for enhanced support and adaptability. The silhouette of the 90s-inspired shoe with reflective detailing is the classic ZX8000. Image Credit: adidas Skateboarding ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Drift Culture-inspired Fashion:** Opportunity for fashion brands to tap into the nostalgia of 90s drift culture with bold colors and high-viz accents. - **3D Graphics in Fashion:** Disruptive innovation opportunity for brands to incorporate 3D graphics into their apparel line, adding visual impact and a sense of nostalgia. - **Technical Performance Apparel:** Opportunity for clothing manufacturers to create all-weather apparel with Climaproof treatments and durable materials, meeting the needs of active individuals. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can capitalize on the trend of drift culture-inspired fashion by incorporating bold colors, high-viz accents, and nostalgic 90s aesthetics. - **Sports Apparel Industry:** Sports apparel brands can take advantage of the opportunity to create technical performance apparel with features like Climaproof treatments and durable materials to cater to active individuals. - **Footwear Industry:** Footwear manufacturers can tap into the nostalgia of 90s drift culture by creating shoes with 3D graphics, reflective detailing, and incorporating Torsion Bar technology for enhanced support and adaptability. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Racing-Inspired Streetwear](https://www.trendhunter.com/trends/assc-and-goodyear.md)