# Street Fashion Photography Driely S. Captures the Behind-The-Scenes Fun of Fashion Week By Vasiliki Marapas | Published 2014-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/driely-s References: [c-heads](http://www.c-heads.com/2014/09/08/meet-you-on-the-new-york-fashion-week-3/) & [drielys](http://drielys.com/about) [New York Fashion Week](https://www.trendhunter.com/trends/fashion-week-fall-2024) is a time for fun, play and experimentation, a fact which is not lost on Brazilian photographer Driely S. She photographs the coming-and-goings of fashion's elite -- designers, models, socialites -- for her latest project. For Day three of Fashion Week, Driely finds some truly enigmatic individuals who aren't afraid to stand out. From a [colorful day dress](https://www.trendhunter.com/trends/the-journey), to an adorable cat bag, to a wacky face mask, these eccentric, fashion-forward looks are more than likely to warrant, and more importantly, merit, a head-turn -- the metropolitan equivalent of a spoken compliment. New York has always been a fashionable place to be, but during this prestigious, week-long event, it's hard to walk down the street without seeing someone who is [pushing the boundaries of conventional fashion](https://www.trendhunter.com/trends/khaotique-noir). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 57% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Street Fashion:** Opportunity for innovative street fashion brands to cater to the growing demand for unique and unconventional styles. - **Fashion Photography:** Disruptive innovation potential in utilizing advanced technologies like AI and augmented reality to enhance the fashion photography experience. - **Fashion Week:** Opportunity for event organizers to incorporate immersive and interactive elements to create a more engaging and inclusive Fashion Week experience for attendees. ### Who This Affects Most - **Fashion:** Growing market for fashion brands to capitalize on the street fashion trend and offer personalized and customizable fashion options. - **Photography:** Emerging market for cutting-edge fashion photography services that leverage technology to capture unique and captivating visuals. - **Event Management:** Opportunity to transform traditional fashion events by integrating digital platforms, virtual reality, and immersive experiences to attract a wider audience and enhance brand engagement. ## Related on Trend Hunter - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Immersive Fashion Week Events](https://www.trendhunter.com/trends/fashion-week-fall-2024.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)