# Protein-Rich Bar Snacks Clever & Keg Dried Meat Snacks are the Perfect Pairing for a Pint By Michael Hemsworth | Published 2016-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dried-meat References: [foodbev](http://www.foodbev.com/news/cleaver-keg-launches-range-of-premium-dried-meat-snacks/) & [cleaverandkeg](http://www.cleaverandkeg.co.uk) Described as being "herby little bites," the Clever & Keg dried meat snacks are crafted to offer those enjoying a pint of beer with a [protein-rich snack](https://www.trendhunter.com/trends/pro-snack-stick) to accompany it. The Clever & Keg snacks come in such varieties as Salami Cuts, [Chorizo Cuts](https://www.trendhunter.com/trends/brooklyn-cured) and Strips O' Beef with flavors ranging from spicy, to savory. The snacks are crafted by the UK-based brand from 100% British meat and created using a simple process that offers the most amount of flavor and quality. Each of the different varieties of dried meat snacks are intended to be paired with a certain kind of beer: pale ale goes best with the salami, an amber ale with the chorizo and so on. The brand aims to offer a more scrumptious, satisfying snack for those that frequent their neighborhood pub. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-rich Snacks:** Opportunity for brands to create innovative protein-rich snacks that can be paired with different beverages. - **Crafted Meat Snacks:** Potential to innovate in the development of high-quality, flavorful dried meat snacks. - **Beer Pairing:** Opportunity to create snacks specifically designed to complement different types of beers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore new ways to create protein-rich snacks that enhance the overall drinking experience. - **Meat Processing:** Innovation in the meat processing industry to develop high-quality dried meat snacks with unique flavors and pairings. - **Craft Beer:** Craft breweries can collaborate with snack brands to create products that optimize the taste and enjoyment of their beers. ## Related on Trend Hunter - [Continental Charcuterie-Inspired Snacks](https://www.trendhunter.com/trends/bodega-snacking-duo.md) - [Savory Meat Snack Products](https://www.trendhunter.com/trends/hungry-boar.md) - [Bite-Sized Cured Meat Snacks](https://www.trendhunter.com/trends/the-mad-butcher-bites.md) - [Protein-Packed Charcuterie Bites](https://www.trendhunter.com/trends/air-meats-chorizo.md) - [Gourmet Charcuterie Meat Snacks](https://www.trendhunter.com/trends/salami-sticks.md) - [Portable Meaty Cheese Snacks](https://www.trendhunter.com/trends/beef-cheese-combo-stick.md) - [Fridge-Free Protein Snack Packs](https://www.trendhunter.com/trends/whisps-protein-snackers.md) - [Protein-Packed Jerky Chips](https://www.trendhunter.com/trends/crunchy-jerky-chips.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md)