# Convenience Store Fruit Snacks 7-Eleven Now Offers Unsweetened and Natural Dried Fruit Strips By Laura McQuarrie | Published 2018-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dried-fruit-strips References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/05/7-select-dried-fruit.html) & [corp.7-eleven](http://corp.7-eleven.com/corp/home) As many health-conscious consumers are now seeking out better-for-you snacks, 7-Eleven recently introduced a range of 7-Select [dried fruit strips](https://www.trendhunter.com/trends/tru-fru-4) in both Unsweetened and Natural versions. These options include flavor-focused varieties like [Chili Mango](https://www.trendhunter.com/trends/guava-snacks) and Fruit Medley, which boast real fruit, non-GMO ingredients, no artificial colors or flavors, as well as other labels like gluten-free, fat-free and cholesterol-free. To make the new 7-Select snacks catch the eyes of consumers, the pouch packaging was developed with a [vibrant, natural color palette](https://www.trendhunter.com/trends/cooper-street-snacks), plus text and imagery that emphasizes the use of real flavors and fruit picked at its peak freshness. As well as working with 7-Eleven on its line of 7-Select Unsweetened and Natural fruit snacks, Brandimage also created the design for 7-Select Organic Juice, which puts a similar emphasis on health. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Snacks:** Opportunity to create and market healthier snack options with real fruit and natural ingredients. - **Vibrant Packaging:** Potential for eye-catching packaging designs that emphasize natural colors and fresh flavors. - **Health-conscious Convenience:** Growing demand for health-focused products in convenience stores, providing an opportunity for innovative offerings. ### Industries Being Reshaped - **Snack Food:** Disruptive innovation opportunities lie in developing and promoting healthier snack options in the market. - **Packaging Design:** Innovations in packaging that use vibrant colors and emphasize natural ingredients can capture consumer attention. - **Convenience Retail:** Health-focused convenience store offerings can tap into the rising demand for healthier on-the-go options. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Snacking-Friendly Dried Fruits](https://www.trendhunter.com/trends/del-monte-fruit-snacks.md) - [No-Added-Sugar Fruit Snacks](https://www.trendhunter.com/trends/tropical-dried-fruit-snack.md) - [All-Natural Freeze-Dried Fruits](https://www.trendhunter.com/trends/new-forest-fruit-snacks-strawberry.md) - [Free-From Fruit Bites](https://www.trendhunter.com/trends/pulpito.md) - [Cold-Pressed Fruit Jerky Snacks](https://www.trendhunter.com/trends/solely-fruit-jerky-multipacks.md) - [Crunchy Fibrous Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-snaps.md) - [Better-for-You Fruit Chips](https://www.trendhunter.com/trends/betterforyou-fruit-chips.md) - [Two-Ingredient Fruit Snacks](https://www.trendhunter.com/trends/solely-fruit-snacks.md)