# Spiced Banana Jerky Antony & Sons' Dried Banana Snack is a Fruit-Based Jerky Alternative By Laura McQuarrie | Published 2016-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dried-banana References: [vegansupply](http://vegansupply.ca/collections/sweets-snacks/products/antony-sons-cinnamon-banana-jerky-135g-300g) & [antonyandsons](http://antonyandsons.com/) The 'Cinnamon Banana Jerky' from Antony & Sons is a dried banana snack that offers a meatless way to indulge in an unhealthy snack food. In addition to providing an entirely new texture to snack on, this jerky puts a sweet spin on traditionally savory flavors. As many consumers seek to replace meat snacks with plant-based options, dried coconuts, watermelon and other fruits are being rebranded as "jerky" in order to appeal to health-conscious shoppers who seek the comfort of familiar food labels. In past years, many plant-based food producers hesitated to liken products to meat in any way. However, the emergence of all-vegan butcher shops and many mock meat products has caused the public to become more open-minded about trying alternatives to the meat-filled foods they know, especially if they are labeled with familiar words. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Fruit Jerky Trend:** As plant-based diets become more popular, dried fruits rebranded as jerky products can provide a novel snacking experience. - **Sweet Twist Trend:** Savory flavors like cinnamon can be added to dried fruit snacks to create new and exciting taste experiences. - **Alternative Labeling Trend:** Labeling plant-based snacks with familiar terms like 'jerky' can make them more appealing to consumers seeking comfort in familiar food names. ### Sectors Adopting This - **Plant-based Snacks:** The use of dried fruits in jerky-like snacks can create a new product category in the plant-based snack industry with room for creativity. - **Meat Snack Alternatives:** Companies can create unique and innovative meat snack alternatives using dried fruits and spices to cater to the growing demand for plant-based options. - **New Retail Space Trend:** All-vegan butcher shops create an opportunity to sell unique plant-based snack products like fruit jerky to a more open-minded and adventurous consumer base. ## Related on Trend Hunter - [Plant-Based Jerky](https://www.trendhunter.com/trends/beyond-meat-jerky.md) - [Jackfruit Jerky Snacks](https://www.trendhunter.com/trends/jackfruit-jerky.md) - [Cold-Pressed Fruit Jerky Snacks](https://www.trendhunter.com/trends/solely-fruit-jerky-multipacks.md) - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Sweet Potato Jerky Snacks](https://www.trendhunter.com/trends/sweet-potato-jerky.md) - [Antioxidant-Rich Jackfruit Chews](https://www.trendhunter.com/trends/jackfruit-chews.md) - [Carrot Bacon Strips](https://www.trendhunter.com/trends/carrot-bacon.md) - [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md) - [Gummy Jerky Candies](https://www.trendhunter.com/trends/chew-topia-gummy-jerky.md)