# Transportation-Focused Esports Deals Astralis Partners with Car Subscription Company :Dribe By Kanesa D | Published 2022-12-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dribe References: [esportsinsider](https://esportsinsider.com/2022/12/astralis-car-subscription-company-dribe) & [astralis.gg](https://www.astralis.gg/)  A relationship has been established between Danish [car-sharing firm](https://www.trendhunter.com/trends/league-of-legends-lta) :Dribe and Astralis, an [esports organization](https://www.trendhunter.com/trends/gentle-mates) from Denmark. Astralis and Dribe will work together on transportation as part of the cooperation. By using a subscription model, the business hopes to provide consumers with an alternative to buying or leasing automobiles through :Dribe. :Dribe is currently active in Denmark, but wants to utilize its alliance with Astralis as a launching pad for further growth across Europe, resulting in new grassroots for potential customers. Additionally, the organization will support the promotion of Dribble as a substitute for European automobile ownership. “We will make much more use of this in the future, both when it comes to our team and other activities, and we are extremely happy with the trust that :Dribe shows us with the collaboration, which has a delivery and a purely commercial leg," said [Astralis’](https://www.trendhunter.com/trends/astralis-2) Commercial Director Kasper Sindt. Image Credit: Astralis, :Dribe ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 10% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Transportation Subscription Services:** Dribe's partnership with Astralis highlights the trend of subscription-based transportation services, providing a disruptive innovation opportunity for traditional car ownership. - **Esports Partnerships with Traditional Industries:** The partnership between Dribe and Astralis represents the trend of esports organizations working with traditional industries, leading to potential disruptive innovation opportunities in the transportation sector. - **Expansion of Subscription-based Business Models:** Dribe's plans for expansion with the help of their partnership with Astralis demonstrates the trend of subscription-based business models expanding beyond traditional industries, offering disruptive innovation opportunities for various sectors. ### Who This Affects Most - **Transportation:** The transportation industry can explore the disruptive innovation opportunity of subscription-based services through partnerships with companies like Dribe and Astralis. - **Esports:** Esports organizations can collaborate with traditional industries to offer disruptive innovation opportunities, such as the partnership between Astralis and Dribe focusing on transportation services. - **Subscription Services:** Other subscription-based companies can look to partnerships in industries outside of their own, like Dribe's collaboration with Astralis, for potential disruptive innovation opportunities. ## Related on Trend Hunter - [Esports Automotive Deals](https://www.trendhunter.com/trends/team-vitality-3.md) - [Chewing Gum eSports Collaborations](https://www.trendhunter.com/trends/astralis-esports.md) - [Promotional Betting Partnerships](https://www.trendhunter.com/trends/astralis-2.md) - [Esports Gift Registry Partnerships](https://www.trendhunter.com/trends/gowish.md) - [Esports Energy Drink Promotions](https://www.trendhunter.com/trends/go-mate.md) - [Automaker Esports Deals](https://www.trendhunter.com/trends/t1.md) - [Danish Student Esports Leagues](https://www.trendhunter.com/trends/studie-cs.md) - [Automobile-Backed Esports Teams](https://www.trendhunter.com/trends/porsche-motorsports.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/og-esports.md)