# High-Alcohol Kombucha Beers Dr Hops Kombucha Beer Appeals to Health-Conscious People Who Love Beer By Laura McQuarrie | Published 2019-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drhopskombucha-beer References: [prnewswire](https://www.prnewswire.com/news-releases/dr-hops-kombucha-beer-introduces-core-product-lineup-throughout-california-300912122.html) & [drhops](https://drhops.com/) Dr Hops [Kombucha](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha) Beer is grain-free and made without additional flavoring, offering consumers a taste of [cultured probiotic tea](https://www.trendhunter.com/trends/functional-kombucha) that undergoes a second natural fermentation process that legally turns it into beer. While kombucha is often slightly alcoholic, the brand sets itself apart with [high-alcohol kombucha beverages](https://www.trendhunter.com/trends/mate-maker) in varieties like The Jackalope, The Lop, the basil-lemongrass Binky and the IPA-like IPK. In the words of Joshua Rood, CEO and managing director of Dr Hops Kombucha Beer, "The whole idea for this type of product was born out of a yoga and fitness community I was involved in at Berkeley. We all loved wellness, but we all loved beer, too." Dr Hops Kombucha Beer fits right in with a new wave of beer products that are being brewed and branded for health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **High-alcohol Kombucha Beers:** Disruptive innovation opportunity: Create high-alcohol kombucha beers to cater to health-conscious consumers who still want to enjoy alcoholic beverages. ### Industries Being Reshaped - **Craft Beer:** Disruptive innovation opportunity: Combine kombucha with craft beer brewing techniques to create unique and healthy craft beer options for consumers. - **Wellness Beverages:** Disruptive innovation opportunity: Develop wellness beverages that incorporate the health benefits of kombucha with the enjoyment of alcoholic drinks. - **Functional Foods:** Disruptive innovation opportunity: Explore the potential of high-alcohol kombucha as a functional beverage that offers both probiotic benefits and a great taste experience. ## Related on Trend Hunter - [Hopped Alcohol-Free Kombuchas](https://www.trendhunter.com/trends/momo-x-orbit-beers-hops-kombucha.md) - [Living Culture-Infused Seltzers](https://www.trendhunter.com/trends/cultureinfused-craft-hard-seltzers.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Blueberry-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/blueberry-hard-kombuchas.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md)