# Hair Loss Shampoos Dr.FORHAIR's Folligen Original Shampoo is Clinically Proven By Laura McQuarrie | Published 2024-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/drforhair References: [finance.yahoo](https://finance.yahoo.com/news/korean-scalp-care-expert-dr-120000565.html) & [drforhair](https://www.drforhair.com)  Consumers are investing in Korean skincare, and haircare brands like Dr.FORHAIR, recognizing that [scalp care is essential](https://www.trendhunter.com/trends/scalpceuticals-pro) to comprehensive skincare. The brand's Folligen Original Shampoo contains a patented Folligen Complex that's clinically proven to prevent hair loss by lowering sebum and dead skin cells to support silky, voluminous tresses. This clinically proven shampoo for hair loss has undergone the skin stability test by [Global Dermatology Research Institute's](https://www.trendhunter.com/trends/vitamin-enriched-face-base) Dermatest, certifying it to be free of silicon oil, sulfates and surfactant parabens, as well as hypoallergenic and color-safe. This hair loss shampoo is widely available to consumers in the United States via [Costco](https://www.trendhunter.com/trends/kundal). In celebration of AAPI Heritage Month, the functional hair care brand renewed a one-year contract for its Folligen Original Shampoo at 250 Costco branches across the US. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 49% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Scalp-centric Skincare:** Emerging research highlights the importance of scalp health as a fundamental aspect of comprehensive skincare. - **Clean Beauty Movement:** The growth of hypoallergenic and chemical-free products aligns with consumer demand for safer, cleaner beauty alternatives. - **Cultural Significance in Marketing:** Brands leveraging cultural events, such as AAPI Heritage Month, can enhance visibility and consumer connection. ### Industries Being Reshaped - **Haircare:** The haircare industry is focusing on scientifically-backed solutions for common issues like hair loss, revealing potential for innovation. - **Cosmetics:** Cosmetics companies are expanding their portfolios to include scalp care products, reflecting a broader definition of beauty and wellness. - **Retail:** Retailers are capitalizing on consumer interest in functional beauty products through exclusive distribution deals and promotional events. ## Related on Trend Hunter - [Growth-Encouraging Therapeutic Shampoos](https://www.trendhunter.com/trends/therapeutic-shampoo.md) - [Specialized Hair Solutions](https://www.trendhunter.com/trends/morethan8s-matsutake-shampoo.md) - [Scalp Health-Focused Shampoos](https://www.trendhunter.com/trends/scalp-shampoos.md) - [Antioxidant Haircare Systems](https://www.trendhunter.com/trends/pantene-abundant-strong.md) - [Prescription Hair Loss Treatments](https://www.trendhunter.com/trends/hair-me.md) - [Scalp-First K-Beauty Haircare](https://www.trendhunter.com/trends/dr-groot.md) - [Microbiome-Friendly Shampoo-Conditioners](https://www.trendhunter.com/trends/active-cleanse.md) - [Customized Hair Care Treatments](https://www.trendhunter.com/trends/hair-formula-rx.md) - [High-Protein K-Beauty Haircare](https://www.trendhunter.com/trends/kundal.md)