# Car-Focused Clothing Ads This Commercial Considers the Outcome of Dressing Well Everyday By Riley von Niessen | Published 2016-08-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dressing-well References: [adweek](http://www.adweek.com/adfreak/die-young-look-pretty-doing-it-says-existential-clothing-ad-twist-172948) & [youtube](https://www.youtube.com/watch?v=AUvGHEozwUQ) A commercial from 'Centrepoint,' a Middle Eastern retail company, joined with advertising agency 'Impact BBDO Dubai' for a commercial that shows a man driving in order to drive the importance of dressing well on a daily basis. It begins with the words "Everyday, life sets out to ruin your day," along with the image of a [vintage sports car driving](https://www.trendhunter.com/trends/he-got-money) down the middle of a road. It continues like this and then pans into the vehicle, showing the back of the man's head and zooming in on his arm to reveal that he's [dressed in a dapper suit](https://www.trendhunter.com/trends/shapes-we-take). The cynical narrator continues to go on about how it's seemingly the full-time job of life to inconvenience, irritate and even hurt people. Despite this however, the commercial claims that dressing well is a slight solution to all of this, as it ensures that even if life is getting someone down, at least they look good. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Car-focused Clothing Ads:** Fashion and automobile industries can explore collaboration opportunities for promoting the importance of dressing well. - **Daily Dressing for Success:** Workforce and personal development industries can explore partnerships for promoting the benefits of dressing well every day. - **Fashionable Convenience:** Retail and technology industries can explore innovative solutions that make dressing well on regular basis convenient for consumers. ### Industries Being Reshaped - **Fashion:** The fashion industry can consider car-themed clothing lines as a way to promote the dressing well for driving experiences. - **Automobile:** The automobile industry can leverage fashion collaborations to better market their products to customers as a lifestyle choice. - **Advertising:** The advertising industry can tap into narratives that resonate with customers' personal development goals to promote fashion and automobile products. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md)