# Affordable Wedding Guest Apparel & Other Stories Launched a Capsule of Dresses for Wedding Guests By Laura McQuarrie | Published 2019-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dresses-for-wedding-guests References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/and-other-stories-wedding-guest-capsule-collection-spring-2019) & [stories](https://www.stories.com/en_gbp/latest-stories/the-exclusive-capsule-collection.html?utm_source=Skimlinks.com&utm_medium=affiliate&utm_campaign=1&utm_content=10&utm_term=656030&ranMID=41994&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-hPETC._hId6ry.9JyIWIXA&appnt=true) When it comes to weddings, there's an immense amount of attention that goes into the attire for the bridal party and family but & Other Stories ([H&M's](https://www.trendhunter.com/trends/femininity-in-bloom) sister brand) recently launched a capsule collection of dresses for wedding guests. Just in time for wedding season, those who will be attending a spring or summer ceremony will have stylish and affordable options to choose from. Some of the styles that can be found in the clothing and accessory collection include [strappy heels](https://www.trendhunter.com/trends/aldo-1), midi, wrap and handkerchief dresses, earrings, blazers, sunglasses and silk scarves to dress up one's chosen look. The exclusive occasion capsule collection has the potential to be used for a variety of "saved dates," including graduations and other events and celebrations. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 43% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Affordable Wedding Guest Dresses:** Opportunity for retailers to offer affordable and stylish dresses specifically designed for wedding guests. - **Capsule Collections:** Potential for brands to create limited-edition capsule collections catering to specific occasions such as weddings and graduations. - **Multi-functional Accessories:** Opportunity for accessory brands to offer versatile pieces like silk scarves and sunglasses that can elevate different looks for various events. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Retailers can tap into the growing market for affordable wedding guest dresses by launching dedicated collections. - **Fashion Accessories:** Disruptive innovation opportunity: Accessory brands can expand their offerings to include multi-functional pieces that can be worn for different occasions, such as weddings. - **Event Planning:** Disruptive innovation opportunity: Event planning companies can partner with fashion brands to offer comprehensive wedding guest packages that include attire and accessories. ## Related on Trend Hunter - [One-Stop Wedding Shops](https://www.trendhunter.com/trends/af-wedding-shop.md) - [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md)