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# $14,000 Prom Dresses
This Glittering Gown by Dress Goddess Makes a Bold Impact on Hearts & Wallets

By Jordan M | Published 2011-02-26 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/dress-goddess
References: [bornrich](http://www.bornrich.com/entry/do-you-want-to-own-the-most-expensive-prom-dress/) & [dressgoddess](http://www.dressgoddess.com/13997-prom-dress-p-5668.html)

This astoundingly expensive gown by designer Dress Goddess takes the term "[luxury fashion](https://www.trendhunter.com/trends/luxury-designer-marchesa)" to whole new heights of opulence.

Made from over $13,000 dollars worth of [diamonds](https://www.trendhunter.com/trends/diamonds-pearls), the dress is also hand-sewn into a provocative creation that redefines the meaning of wealth and also, perhaps, excess. Fortunately, Dress Goddess also offers a more moderately priced replica version for $400 for those unable to fork out the fourteen grand required to purchase the real deal.

**Implications** - Having two versions of the same gown -- an expensive one and its [affordable replica](https://www.trendhunter.com/trends/la-robe-ketchup) -- shows how brands can offer a high-end product, but at the same time, not alienate its customers with less disposable income.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 49% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Affordable Luxury:** Brands can offer high-end products alongside affordable replicas to cater to a wider range of customers and increase sales.
- **Opulent Fashion:** Luxury fashion designers can push the boundaries of opulence by incorporating exquisite materials and intricate hand-sewn details.
- **Extravagant Pricing:** Setting exorbitantly high prices for exclusive pieces can create a perception of luxury and desirability among elite customers.

### Who This Affects Most

- **Luxury Fashion:** Luxury fashion brands can capitalize on the desire for extravagant and unique garments by offering high-priced, limited edition pieces.
- **Jewelry:** Jewelry designers can explore new ways of incorporating precious gems and materials into fashion items, creating one-of-a-kind pieces that command premium prices.
- **Replica Fashion:** The market for affordable replicas of high-end fashion items opens up opportunities for brands to cater to budget-conscious consumers without compromising on style.

## Related on Trend Hunter

- [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md)
- [Autumn Occasion Dresses](https://www.trendhunter.com/trends/reformation-fall-dresses.md)
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- [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md)
- [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md)
- [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md)
- [Haute Holiday Purse Designs](https://www.trendhunter.com/trends/emerald-dolce-box-bag.md)
- [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)
