# Costumed Donut Promotions Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts By Katherine Pendrill | Published 2016-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dress-as-a-pirate References: [chewboom](http://www.chewboom.com/2016/09/08/free-donuts-at-krispy-kreme-on-september-19-2016-talk-like-a-pirate-day/) & [twitter](https://twitter.com/krispykreme/status/773701144627417088) On September 19th, 2016, [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-trick-or-treat-collection) will once again celebrate [International Talk](https://www.trendhunter.com/trends/international-delight-and-7eleven) Like a Pirate Day by giving away free donuts to those who talk or dress as a pirate. While little is required for fans to get their hands on a single free pastry, those who are willing to put in a bit of extra work can enjoy a dozen donuts on the house. On September 19th, participating Krispy Kreme locations will be rewarding those who speak in traditional pirate lingo with a complimentary Original Glazed donut. The chain will also be rewarding customers who come into the store dressed in full pirate garb with a dozen free Original Glazed donuts. For those who don't have quite enough sea-worthy garments lying around, the chain will also roll out a special pirate filter on [Snapchat](https://www.trendhunter.com/trends/xbox-and-snapchat) that allows users to digitally dress as a buccaneer. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **International Talk Like a Pirate Day:** Opportunity to create promotional campaigns or events tied to International Talk Like a Pirate Day, such as offering freebies to customers who participate. - **Costumed Promotions:** Potential for businesses to create promotions that reward customers who dress up in costumes, sparking engagement and building brand loyalty. - **Digital Dress-up Filters:** Opportunity for businesses to leverage digital platforms and create interactive filters or AR experiences that allow customers to dress up virtually. ### Where This Applies - **Food and Beverage:** In the food and beverage industry, businesses can capitalize on the popularity of special themed days by offering discounts or freebies to customers who participate. - **Retail:** Retailers can promote costume-themed events or sales, providing incentives for customers to dress up and engage with the brand. - **Digital Marketing:** Digital marketing agencies can create AR filters or interactive campaigns that allow users to dress up virtually, driving customer engagement and brand awareness. ## Related on Trend Hunter - [Kindness-Themed Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-world-kindness-day.md) - [Halloween Candy-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-trick-or-treat-collection.md) - [Complimentary Election Day Donuts](https://www.trendhunter.com/trends/krispy-kreme-election-day.md) - [Complimentary Summertime Donut Deals](https://www.trendhunter.com/trends/july-freedom-days.md) - [Blackhole-Inspired Donut Promotions](https://www.trendhunter.com/trends/free-original-glazed-doughnuts.md) - [Complimentary Donut Cafe Promotions](https://www.trendhunter.com/trends/dunkin-national-donut-day.md) - [Basketball Donut Promotions](https://www.trendhunter.com/trends/decided-by-a-dozen.md) - [Leap Day Donut Promotions](https://www.trendhunter.com/trends/leap-day-promotion.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/krispy-kreme-and-joe-jonas.md)