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# Neon-Drenched Shoots
The Wet and Wild Shoot by Fernando Mazza Stars Barbara Fialho

By Andrew Loh | Published 2011-12-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/drenched-model-shoots
References: [fashionserved](http://www.fashionserved.com/gallery/WET-AND-WILD/2150013) & [alessandrolazarorbonmade](http://alessandrolazaro.carbonmade.com/)

Featuring a drenched female model floating in an [illuminated pool](https://www.trendhunter.com/trends/tom-daley-and-malibu) and striking flirtatious poses that accentuate her to-die-for curvaceous figure, the Wet and Wild shoot lensed by photographer Fernando Mazza for ffw.com.br is hot.

The vibrant and seductive shoot sees the styling of [Brazilian stylist duo](https://www.trendhunter.com/trends/vero-25) Alessandro Lazaro and Mauricio Mariano from Sao Paulo, who puts model Barbara Fialho in [sequined pieces](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty).

Knowing that most of the energy and focus are placed on remaining afloat, it is not easy to maintain one’s facial expression and still look great. However, Fialho shows she manages to do so effortlessly in the Wet and Wild shoot, and that is something that is bound to impress the viewers.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 63% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Neon Pool Parties:** Innovative pool parties featuring neon lighting effects to create a fun and unforgettable atmosphere.
- **Underwater Modeling:** Using underwater photography to create stunning and surreal imagery for fashion shoots and advertisements.
- **Body-positive Fashion:** Fashion brands promoting body positivity by featuring diverse body types in their advertising and marketing strategies.

### Who This Affects Most

- **Fashion Photography:** Innovating in fashion photography by using new techniques and technologies, such as underwater photography and neon lighting.
- **Pool and Event Planning:** Creating unique and exciting events through innovative pool party planning, incorporating themed lighting effects and immersive experiences.
- **Body-positive Fashion Brands:** Creating inclusive fashion lines that cater to a diverse range of body types and promoting body positivity through advertising and marketing.

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