# Poultry Rodeos Drench Juicy Spring Water Ad Makes Cowboys Ride Pheasants By Rachel | Published 2009-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drench-juicy-spring-water-pheasants References: [youtube](http://www.youtube.com/stayontopofyourgame) & [britvic](http://www.britvic.com/) As if horses weren't hard enough to ride, cowboys have a new and unlikely foe. For the launch of Drench [Juicy Spring Water](https://www.trendhunter.com/trends/hopinfused-sparkling-water), the company released a commercial with a pheasant riding cowboy. The [funny commercial](https://www.trendhunter.com/trends/believe-campaign) makes for great branding- if Drench is good enough to make cowboys able to ride pheasants, and is good enough to make giant pheasants, it must be good. So, cowboys everywhere, get ready, the giant pheasants are coming. **Implications** - Businesses that use humor in their products and marketing strategies are likely to generate large levels of success. A business that uses comedy is much more likely to be perceived as an approachable organization in comparison to its very serious and somber counterpart. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 14% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Humor in Marketing:** Businesses that use humor in their products and marketing strategies are likely to generate large levels of success. - **Approachable Branding:** A business that uses comedy is much more likely to be perceived as an approachable organization in comparison to its very serious and somber counterpart. - **Unlikely Collaborations:** Unconventional partnerships between unrelated entities, such as cowboys and pheasants, can create unique branding opportunities. ### Who This Affects Most - **Beverage Industry:** Humor can be leveraged to create memorable advertising campaigns in the competitive beverage industry. - **Marketing and Advertising Industry:** The utilization of humor in marketing strategies presents opportunities for agencies to create engaging and relatable campaigns. - **Entertainment Industry:** Unlikely collaborations in advertising can create buzz and interest, providing opportunities for entertainers to craft creative and humorous content. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Cow-Themed QSR Campaigns](https://www.trendhunter.com/trends/chickfila-1.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Cheeky Job Advertisements](https://www.trendhunter.com/trends/ranch-hand.md) - [Sauce-Inspired Sodas](https://www.trendhunter.com/trends/olipop-and-hidden-valley.md)