# Rubik's Cube-Inspired Ads The Drench Campaign Features a Puzzled and Dehydrated Man By Meghan Young | Published 2010-08-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/drench-campaign References: [gizmodo](http://gizmodo.com/5606252/rubiks-cube-head-puzzlingly-gross) & [ohhaveyouseenthis.blogspot](http://ohhaveyouseenthis.blogspot.com/2010/08/cubehead.html) Inspired by the Rubik's Cube, this Drench Campaign is definitely a puzzling commercial piece. With their slogan, 'Brains perform best when they're hydrated,' the Drench campaign definitely comes together as nicely as a solved Rubik's Cube. Check out the featured video, but only, as Gizmodo suggests, after you've eaten. Side effects of watching it could include a loss of appetite. Regardless however, this ad's design is undeniably captivating. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Brain Hydration:** Incorporating hydration as a key factor in brain performance could become a popular trend in advertising campaigns and health messaging. - **Rubik's Cube-inspired Design:** The iconic design of Rubik's cube could inspire more creative branding opportunities in various industries such as fashion, product design, and graphic design. - **Puzzle-themed Marketing:** Using puzzle and game themes in marketing campaigns could be an effective strategy to create engaging experiences for consumers while conveying brand messaging. ### Sectors Adopting This - **Beverage:** Brands in the beverage industry could incorporate hydration messaging in their advertisements to promote health benefits and differentiate from competitors. - **Education:** Education institutions could explore the impact of hydration on brain performance and promote healthy habits among students to enhance academic achievements. - **Advertising and Design:** Rubik's cube-inspired designs could inspire creative branding and marketing campaigns for various industries, particularly in advertising and product design. ## Related on Trend Hunter - [Playful Hydration Campaigns](https://www.trendhunter.com/trends/liquid-iv-hydration-product.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Branded Denim Puzzle Cubes](https://www.trendhunter.com/trends/levis-x-rubiks-cube.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Apple-Flavored Hydration Cubes](https://www.trendhunter.com/trends/limited-time-microdrink.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md)