# Milestone Tea Merchandising Dremmers Teehaus 30th Jubilee Packaging has a Celebratory Sense By Amelia Roblin | Published 2011-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dremmers-teehaus-30th-jubilee-packaging References: [thedieline](http://www.thedieline.com/blog/2011/3/11/demmers-teehaus-30th-jubilee-blend.html) & [annasvisualbakery](http://www.annasvisualbakery.com/) Celebrating a brand's anniversary can be the perfect occasion to reinvent the label as Dremmers Teehaus 30th Jubilee packaging has. The three-decade milestone inspired the Austrian company to sharpen up the box with an elegant sophistication. Designer Anna Kasnyik chose a glossy black as the base color, paired with a matte metallic seal. The silver runner is accented with a zigzag border, appearing much like a sticker covering three sides of the package. The company's classic three-arch architectural logo appears at the top with cultivated clarity. Taking precedence on the parcel however, are the numbers 3 and 0, looped together and expressed in a gracefully strewn style, in which the direction of the text travels mostly downwards. Finished with a subtle embossed effect, the Dremmers Teehaus 30th Jubilee packaging commemorates a generation of fine tea. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sophisticated Packaging Design:** Brands are seeking to innovate their packaging design in a way that is more sophisticated and elegant to create a high-end perception. - **Commemorative Packaging:** Brands are leveraging milestone anniversaries to create commemorative packaging designs that celebrate the brand's history and values. - **Minimalist and Elegant Design:** Brands are moving towards a minimalist and elegant design for their packaging to create a more premium and versatile look. ### Sectors Adopting This - **Food and Beverage:** Food and beverage industry players can leverage sophisticated and commemorative packaging design to create a unique and memorable brand perception. - **Gift and Specialty Retail:** Gift and specialty retail industries can incorporate minimalist and premium packaging designs to create a higher perceived value and stand out in a saturated market. - **Luxury Goods:** Luxury goods companies can use minimalist and elegant packaging design to create a high-end perception that matches their brand identity and values. ## Related on Trend Hunter - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Packaging Anniversary Refresh](https://www.trendhunter.com/trends/kings-hawaiian-2.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)