# Relaxed Folk Fashion The Dree Hemingway for Sandro Collection Offers Casual Boho Style By Katherinev123 | Published 2012-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dree-hemingway-for-sandro References: [fashionologie](http://www.fashionologie.com/Dree-Hemingway-Sandro-Complete-Collection-Photos-21572577) & [style](http://www.style.com/stylefile/2012/01/america-the-beautiful/) This spring sees the release of the Dree Hemingway for Sandro collection, a casually chic line by the model and great-granddaughter of Ernest Hemingway for the French contemporary label. Sandro, which only a couple of months ago opened its first American store in New York City, will be offering a 10-piece collection designed by Hemingway. Filled with boho-style separates, ranging from a soft and airy [dropwaist dress](https://www.trendhunter.com/trends/the-shirt-dress-collection) to [white skinny jeans](https://www.trendhunter.com/trends/springsummer-2025-denim-collection), the Dree Hemingway for Sandro capsule collection was inspired by Idaho (where Hemingway grew up) and books about men's rock-climbing from the 70s. Other pieces in the collection include casual linen tees, an embroidered clutch, a [printed silk maxi dress](https://www.trendhunter.com/trends/park-fifth) and dyed ombre shorts. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Casual Boho Style:** Opportunity for businesses to tap into the growing demand for relaxed and bohemian-inspired fashion. - **Capsule Collections:** Disruptive innovation potential in creating limited-edition collaborations between fashion labels and well-known personalities. - **Nostalgic Fashion:** Opportunity to capitalize on the popularity of retro fashion styles from the 1970s and evoke a sense of nostalgia. ### Where This Applies - **Fashion Retail:** Retailers can explore partnerships with influencers and celebrities to create exclusive capsule collections that cater to specific fashion trends. - **Luxury Fashion:** Luxury fashion brands can leverage the demand for boho-style fashion by incorporating relaxed and casual elements into their high-end designs. - **Online Fashion Marketplace:** Online platforms can curate and promote capsule collections, offering customers a unique shopping experience and access to limited-edition fashion collaborations. ## Related on Trend Hunter - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Elegant Easy-to-Wear Shirt Dresses](https://www.trendhunter.com/trends/the-shirt-dress-collection.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Reimagined Classic Shoes](https://www.trendhunter.com/trends/sandro-x-clarks-originals.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Nature-Inspired Denim Collections](https://www.trendhunter.com/trends/springsummer-2025-denim-collection.md)