# Big Apple Cityscape Fashion The Dree Hemingway for Be Magazine Editorial Is Set in New York City By Alexandra Serrano | Published 2012-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dree-hemingway-for-be-magazine References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2012/10/new-york-doll-dree-hemmingway-by.html) & [be](http://www.be.com/) The Dree Hemingway for Be Magazine is an ode to the undisputed chic New York street style. Clad in copious amounts of [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale), the great-grand daughter of the legendary author Ernest Hemingway makes a name for herself as a stunning model. In this for Be No.128, she showcases edgy urbane style along various points in the concrete jungle. She graces both the cover and a feature editorial with her elegant style and embodies the tile of this piece: 'New York Doll.' Recreating the inventive street style of the Big [Apple](https://www.trendhunter.com/trends/gapstudios-fw25), stylist Omaima Salem chose pieces Chanel, Ralph Lauren and even mixed in the beloved [American Apparel](https://www.trendhunter.com/trends/american-eagle-1) brand. The phenomenally remixed looks we captured by photographer Christophe Rihet. The decadent hair and makeup looks were created by Deycke Heidorn and Kouta, respectively. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **New York Street Style:** Disruptive innovation opportunities to create fashion brands that capture the essence of New York's urban fashion scene. - **Urban Fashion Photography:** Disruptive innovation opportunities to develop innovative photography techniques that capture the essence of urban fashion in different cities. - **Mixing High-end and Low-end Brands:** Disruptive innovation opportunities to create new fashion retail concepts that combine high-end and low-end brands in a unique way. ### Where This Applies - **Fashion:** Disruptive innovation opportunities for fashion designers to explore and showcase street style from different cities. - **Photography:** Disruptive innovation opportunities for photographers to experiment with unique techniques that capture the essence of urban fashion. - **Retail:** Disruptive innovation opportunities for retail entrepreneurs to create a new shopping experience that combines high-end and low-end brands. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)