# Casually Twirling Editorials The Dree Hemingway ELLE France Shoot is Carefree and Bohemian By Meghan Young | Published 2012-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dree-hemingway-elle-france References: [fashiongonerogue](http://fashiongonerogue.com/dree-hemingway-dan-martensen-elle-france-february-2012/) & [elle.fr](http://www.elle.fr/) The Dree Hemingway ELLE France editorial has a charming aesthetic that will appeal to any fashionista in search of some feel-good styles. Filled with [casual, bohemian looks](https://www.trendhunter.com/trends/wild-rose-sparrow) and a carefree attitude, the photo shoot is simple, fun and full of whimsy that will brighten anyone's day. Shot by fashion photographer Dan Martensen, who is based in New York City, the Dree Hemingway ELLE France editorial is drenched in sunlight, which heightens the aura of contentment even more. Shot in a lofty space, Hemingway is portrayed as a happy artist, captured in chic and easy-going ensembles. Styled by Marine Braunschvig, she is clad in a range of [bold and colorful prints](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), [retro platform shoes](https://www.trendhunter.com/trends/contemporary-femininity) and chunky accessories. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Casual Bohemian Fashion:** There is an opportunity to disrupt the fashion industry by creating a line of casual, bohemian clothing that embraces a carefree and whimsical aesthetic. - **Sunlight-infused Photography:** Photographers can explore using natural light to create a sense of contentment and enhance the overall mood of their editorial shoots. - **Bold Prints and Retro Accessories:** Designers can capitalize on the trend by incorporating bold and colorful prints, as well as retro accessories, into their clothing collections. ### Industries Being Reshaped - **Fashion:** The fashion industry has an opportunity to cater to the demand for casual, bohemian styles by creating clothing lines that embrace a carefree aesthetic. - **Photography:** Photography professionals can explore using natural sunlight to create a sense of contentment and enhance the mood of their shoots, especially for fashion editorials. - **Accessories:** The accessories industry can take advantage of the trend by producing retro-inspired accessories that complement bold and colorful fashion styles. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)