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# Album-Celebrating Dreamy Merchandise
Frank Ocean Unveils New Songs, Merchandise, and a Club Night

By Amy Duong | Published 2019-10-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dreamy-merchandise
References: [highsnobiety](https://www.highsnobiety.com/p/frank-ocean-blonded-prep-merch-buy/) & [blonded.co](https://blonded.co/)

Frank Ocean recently dropped a plethora of new items -- this includes two new songs, previews of two more songs, the revival of blonded Radio, some dreamy merchandise, and a new club night entitled 'PrEP+' in New York. His new songs, 'Cayendo' and 'Dear April' are available in 7' vinyl copies, with additional items including apparel options.

The series of tees and vinyl are adorned in a clean and dreamy design aesthetic. PrEP+ is an exclusive queer club night and to honor the debut, he also unveiled a custom crewneck that options in either black or white with a "PrEP+" logo on the front in an aqua hue for contrast. This emblem boasts cartoonish looks and it nods to an antiviral drug that has been utilized to prevent HIV/AIDS.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 44% | Activity: 37% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Dreamy Merchandise:** Opportunity for brands to create merchandise with clean and dreamy design aesthetics.
- **Exclusive Club Nights:** Opportunity for brands to create exclusive club nights to promote their products or services.
- **Vinyl Revival:** Opportunity for brands to invest in vinyl for music releases and merchandise.

### Sectors Adopting This

- **Fashion and Apparel:** Fashion and apparel companies can create dreamy merchandise with clean and simple design aesthetics.
- **Entertainment:** Opportunities for entertainment companies to create exclusive club nights as a branding and promotional tool for their products or services.
- **Music:** Opportunities for music companies to invest in vinyl releases and merchandise as a way to broaden their reach and appeal to fans.

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