# Dream-Inspired Soda Flavors Coca-Cola is Launching a New 'Dreamworld' Flavor and Campaign By Kanesa D | Published 2022-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dreamworld References: [hypebeast](https://hypebeast.com/2022/8/coca-cola-creations-dreamworld-release-info) & [coca-cola](https://www.coca-cola.com/us/en/creations/thehub)  Coca-Coca has introduced a new and unique flavor for its line of sodas titled ‘Dreamworld.’ ‘Dreamworld’ comes as a part of the [Coca-Cola Creations](https://www.trendhunter.com/trends/starlight) series, but the company has yet to describe what the new flavor will taste like. Arriving alongside the new flavor is a series of digital activations and real-life events across college campuses in the U.S., which aims to transport consumers to the ‘Dreamworld.’ By scanning a QR code on the ‘Dreamworld’ Coca-Cola bottle, consumers can access the Coca-Cola Creations Hub where exclusive digital assets will be offered. “Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Coca-Cola NA Creative & [Shopper](https://www.trendhunter.com/trends/coco-pops-chocos-caramel) Program Director in a press release. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.” Image Credit: Coca-Cola ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 86% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Dream-inspired Flavors:** Incorporating dream-inspired flavors into existing product lines creates an opportunity for companies to tap into the consumer desire for unique and imaginative experiences. - **Personalized Digital Activations:** By offering exclusive digital assets through QR codes, companies can provide personalized engagement opportunities with their customers. - **Event-based Marketing:** Hosting real-life events on college campuses allows brands to create a memorable experience for their target audience and generate buzz around new products. ### Sectors Adopting This - **Beverage:** The beverage industry can experiment with new flavors and capitalize on the trend towards unique, imaginative flavors to engage with consumers. - **Marketing:** The marketing industry has an opportunity to create immersive event-based campaigns that allow consumers to engage with new products. - **Technology:** The technology industry can support beverage companies by developing innovative means for providing exclusive digital assets to consumers, such as QR codes or augmented reality experiences. ## Related on Trend Hunter - [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Refreshing Orange-Infused Sodas](https://www.trendhunter.com/trends/cocacola-orange-cream.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Pixel-Flavored Colas](https://www.trendhunter.com/trends/cocacola-zero-sugar-byte.md) - [Limited-Edition Space-Themed Sodas](https://www.trendhunter.com/trends/cocacola-intergalactic.md) - [Platform-Exclusive Sodas](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar.md)