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# Gift Shop VR Experiences
The DreamWorks Gift Shops Hosts VR Experiences With Walmart

By Amy Duong | Published 2019-03-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/dreamworks-gift
References: [businesswire](https://www.businesswire.com/news/home/20190213005930/en/Walmart-DreamWorks-Animation-Invite-Fans-Step-Hidden) & [venturebeat](https://venturebeat.com/2019/02/14/walmart-will-set-up-vr-enhanced-dreamworks-gift-shops-in-parking-lots/)

[Walmart](https://www.trendhunter.com/trends/walmart-realm-1) works with DreamWorks Gift Shop to celebrate the launch of the new DreamWorks' How to Train Your Dragon movie. The retail label announces that it will set up [virtual reality dragon-riding experiences](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment) in the parking lots for a time span of five minutes.

The experience is developed by Spatial& and DreamWorks, making a traditional retail experience feel like a [theme park experience](https://www.trendhunter.com/trends/benemart-concept). The installation starts off with a character greeting within an onboarding tent before it moves into a VR world with motion chairs and headsets. The ride is free and set up to led gifts into a themed gift shop directly following the experience. The activation is meant to enable a befriending experience with the characters, giving guests the chance to create a deeper connection prompting them to purchase items in the gift shop.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 85% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Reality Experiences:** Opportunity for retailers to enhance traditional shopping experiences with immersive VR technology.
- **Experiential Marketing:** Chance for businesses to create memorable brand experiences through interactive activations like VR rides.
- **Character Engagement:** Potential for brands to connect with consumers on a deeper level by offering virtual interactions with beloved characters.

### Where This Applies

- **Retail:** Retailers can leverage VR experiences to attract and engage customers, driving sales and foot traffic.
- **Entertainment:** Entertainment companies can utilize VR technology to enhance fan experiences and generate additional revenue through merchandise sales.
- **Marketing:** Marketers can employ VR activations to create unique and interactive campaigns that leave a lasting impact on consumers.

## Related on Trend Hunter

- [Movie-Themed Grocery Store Experiences](https://www.trendhunter.com/trends/asda-and-wicked.md)
- [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md)
- [Imaginative Shopping Platforms](https://www.trendhunter.com/trends/walmart-realm.md)
- [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md)
- [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md)
- [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md)
- [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md)
- [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md)
- [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md)