# Moisture Barrier Sheet Masks Loops' Dream Sleep Hydrogel Face Mask Simplifies "Slugging" By Laura McQuarrie | Published 2023-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dreamsleephydrogel-face-mask References: [wellandgood](https://www.wellandgood.com/slugging-products/) & [loopsbeauty](https://www.loopsbeauty.com/products/dream-sleep) Loops, a creator of clean, high-tech [hydrogel sheet masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask), debuted its innovative Dream Sleep Nighttime Slugging Hydrogel Face Mask with a first-of-its-kind layer of slugging serum. This sheet mask is meant to be used as a the final step in a nightly skincare routine and it shares the benefits of plant-based oils, vitamins, antioxidants and fatty acids to support more hydrated, toned and plumped skin by morning. This sheet mask simplifies "slugging," a popular moisturizing technique that involves slathering the face with an occlusive product as the last step in an evening skincare routine. There are six antioxidant-packed plant-based oils featured in this formula (macadamia nut, jojoba, grape seed, olive, avocado, and evening primrose) and they were selected "to create a new age alternative to the traditional practice of applying petroleum jelly to your face before bed." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 79% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Skincare:** Incorporate plant-based oils, vitamins, and antioxidants in skincare products to simplify traditional moisturizing techniques. - **Nighttime Skincare Routines:** Introduce innovative skincare products that cater to nighttime routines to provide more hydration and plumpness to the skin. - **Hydrogel Sheet Masks:** Develop and market clean, high-tech hydrogel sheet masks with innovative features for specialized skincare benefits. ### Where This Applies - **Beauty and Personal Care:** Explore the market for clean, high-tech skincare products with innovative features to appeal to consumers interested in natural ingredients. - **Health and Wellness:** Create a range of night time skincare products that are linked to better sleep patterns. - **Cosmetics:** Develop innovative sheet masks and accessories that enhance skincare routines and improve skin hydration. ## Related on Trend Hunter - [Sensorial Lip Masks](https://www.trendhunter.com/trends/lip-slug.md) - [Fortifying Dew-Finished Masks](https://www.trendhunter.com/trends/dew-cloud-ultra-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Hydrating Lip Treatment Masks](https://www.trendhunter.com/trends/weekly-reset-lip-mask.md) - [Sheet-Style Skincare Serums](https://www.trendhunter.com/trends/sulwhasoo-1.md) - [Snail Mucin Skincare Masks](https://www.trendhunter.com/trends/advanced-snail-mucin-glass-glow-hydrogel-mask.md)