# Immersive Cinematic VR Experiences Dreamscape Immersive Opened a VR Pop-Up in a West L.A Mall By Ell Smith | Published 2018-04-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dreamscape-immersive References: [psfk](https://www.psfk.com/2018/04/cinematic-vr-explores-potential-dreamscape-immersive.html) & [dreamscapeimmersive](https://www.dreamscapeimmersive.com/index.html) Dreamscape Immersive believes that the budding relationship between the cinema and [virtual reality](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment) could be the biggest thing to happen to the movie industry since sound was introduced in the 1920s, and the brand opened a pop-up in a west L.A mall to promote this new entertainment-focused technology. The [mall-based pop-up](https://www.trendhunter.com/trends/benemart-concept) invited consumers on a 12-minute journey called “Alien Zoo.” Consumers were fully immersed throughout this experience and were able to weave throughout a whimsical world that housed monsters and other strange creatures. Alien Zoo is one of the first stories to be featured using this technology, but soon, the brand hopes that [full cinematic VR immersion](https://www.trendhunter.com/trends/snack-vr) will be integrated into the lives of consumers. Image Credit: Dreamscape Immersive ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 44% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Cinematic VR Immersion:** Opportunity for businesses to develop full cinematic VR experiences for consumers. - **VR Entertainment:** Potential for the movie industry to offer VR entertainment experiences alongside traditional movies. - **Pop-up VR Installations:** Retail spaces can attract and engage customers with immersive pop-up VR experiences. ### Who This Affects Most - **Movie Industry:** Opportunity for the movie industry to integrate VR experiences into theatres and expand beyond traditional movies. - **Technology Industry:** Innovation opportunity for technology companies to develop hardware and software for full cinematic VR experiences. - **Retail Industry:** Opportunity for retail spaces to attract and engage customers with pop-up VR installations that offer unique experiences. ## Related on Trend Hunter - [Immersive Multimedia Experiences](https://www.trendhunter.com/trends/sony-pictures-wonderverse.md) - [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md) - [Immersive Halloween-Themed VR Experiences](https://www.trendhunter.com/trends/zero-latency-vr.md) - [Experimental Immersive Experiences](https://www.trendhunter.com/trends/oasis-immersion.md) - [Immersive Virtual Reality Concerts](https://www.trendhunter.com/trends/immersion-vr.md) - [High-Fidelity Space Voyages](https://www.trendhunter.com/trends/interstellar-arc.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Experiential Entertainment Spaces](https://www.trendhunter.com/trends/illuminarium-1.md) - [Celebratory VR Promotions](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment.md)