# Surrealist Shopping Experiences DREAMS is a Store in LA Inspired by Surrealist Art By Elena Rahman | Published 2021-12-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dreams-is References: [design-milk](https://design-milk.com/a-dreamy-shop-in-los-angeles-that-blurs-the-lines-between-real-and-unreal/?utm_source=feedly&utm_medium=webfeeds) & [dreamslosangeles](http://dreamslosangeles.com/)  [DREAMS](https://www.trendhunter.com/trends/feather-black-locations) is a new store in Atwater Village, Los Angeles. Designed by Monica Navarro and spatial designer Adi Goodrich, the eclectic department-style store is inspired by surrealist art. DREAMS aims to provide a [unique shopping experience](https://www.trendhunter.com/trends/ader-error-tokyo-space) for its guests by unlocking memories and experiences that blur the lines between reality and imagination. The store owners aim to tap into the unconscious mind through [surrealist decor](https://www.trendhunter.com/trends/world-of-dreams-cocktail-menu) and miscellaneous items. Overall, the store's feel is reminiscent of daydreams, evoking a sense of daze. Warm hues of color are painted throughout to inspire feelings of comfort and warmth. Moreover, a large blue rock guides visitors to the back of the store through an ethereal archway. The store offers clothes, knickknacks, books, and more. Image Credit: DREAMS ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 85% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Surrealist-inspired Retail:** Designing retail spaces with surrealist elements to offer a unique shopping experience. - **Emotional Shopping:** Creating a shopping experience that taps into the unconscious mind to evoke emotions in customers. - **Multi-sensory Retail:** Retail spaces designed to engage multiple senses and create a memorable experience for customers. ### Where This Applies - **Retail:** Retail stores can incorporate surrealist design elements to create unique shopping experiences for customers. - **Hospitality:** Hotels and restaurants can use surrealist design to create memorable and emotionally engaging experiences for guests. - **Art and Design:** Artists and designers can incorporate surrealist design elements to create innovative and captivating works that tap into the unconscious mind. ## Related on Trend Hunter - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Kaleidoscopic Dream Exhibits](https://www.trendhunter.com/trends/dreamachine.md) - [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Sculptural Mall Dreamscape](https://www.trendhunter.com/trends/unbounded-sanctuary.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md)