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# Ambitiously Designed Summer Apparel
Yulexis' DREAMS Collection Captures an Entrepreneurial Aura

By Amy Duong | Published 2018-12-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dreams-collection
References: [highsnobiety](https://www.highsnobiety.com/p/yulexis-ss19-dreams-lookbook/) & [yulexis](https://yulexis.com/)

Yulexis introduces its [DREAMS collection](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) designed for the [Spring/Summer 2019 season](https://www.trendhunter.com/trends/y3-ss26), created from an angle that represents the current economic environment. Specifically, the capsule highlights how unattainable our dreams are from a financial standpoint. Yulexis Argota means to spread the empowering message of "SELL EVERYTHING INVEST IN YOUR DREAMS" through a clothing capsule.

The designs represent both ambitious qualities and testament of boundaries. Every piece is created to encourage perseverance, with positive messages on [graphic pieces](https://www.trendhunter.com/trends/the-lilly-reserve-collection) that read "Dreams Out Of This World" and "Don't Waste Time Don't Waste Ideas." A standout piece from the seasonal capsule is the 'Rags to Riches" silk shirt with button enclosures -- it tells a personal story of the root and growth of Yulexis Argota's career journey.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 9% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Empowering Fashion:** The DREAMS collection empowers individuals to pursue their dreams through fashion, highlighting the current economic environment.
- **Positive Messaging:** The collection features positive messages that encourage perseverance and inspire creativity.
- **Personal Storytelling:** The 'Rags to Riches' silk shirt tells the personal story of Yulexis Argota's career journey, adding a unique and personal touch to the collection.

### Who This Affects Most

- **Fashion:** The fashion industry can leverage empowering messages and personal storytelling to create collections that resonate with consumers.
- **Entrepreneurship:** The DREAMS collection can inspire and motivate aspiring entrepreneurs to pursue their dreams through business.
- **Art and Design:** The positive messaging and creativity of the DREAMS collection can be applied in the art and design industry to create impactful and inspiring works.

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