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# Culinary Sauce Bath Oils
The Dreams Co. Rayu and Shoyu Soaks Take After Familiar Foods

By Michael Hemsworth | Published 2023-08-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dreams-co-rayu-and-shoyu-soaks
References: [soranews24](https://soranews24.com/2023/08/16/new-japanese-bath-oils-make-you-feel-like-youre-soaking-in-soy-sauce-and-rayu-chilli-oil/) & [dreams6](https://www.dreams6.com/products/mahounobathoil/)

These [Dreams Co. Rayu](https://www.trendhunter.com/trends/kulfi) and Shoyu soaks have been created as a series of bath products for consumers in Japan to use as a way to elevate their spa time with a touch of culinary goodness.

The [bath oils](https://www.trendhunter.com/trends/niteswim) are inspired by [shoyu (soy sauce)](https://www.trendhunter.com/trends/kimono-mom-umami-sauce) and rayu (chili oil), which will instantly transform a bathtub full of water into a meal-scented experience. The products come in packets that only need to be squeezed into the tub before getting in and are formulated with the actual ingredients found in the sauces. This includes hot pepper extract in the Rayu to warm the body and soybean seed extract in the Shoyu to help firm the skin.

The Dreams Co. Rayu and Shoyu soaks are priced at 330 yen each.

Image Credit: [PR Times](https://prtimes.jp/main/html/rd/p/000000374.000026206.html)

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 74% | Activity: 71% | Freshness: 17%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Culinary Bath Products:** Creating bath products inspired by culinary ingredients and flavors, such as shoyu and rayu, elevates the spa experience and adds a touch of novelty.
- **Meal-scented Experiences:** Transforming the bathtub into a meal-scented experience using culinary-inspired bath oils like shoyu and rayu provides a unique and indulgent sensory experience.
- **Functional Bath Solutions:** Formulating bath products with actual ingredients from culinary sauces, like hot pepper extract and soybean seed extract, provides functional benefits for the body and skin during spa time.

### Where This Applies

- **Personal Care:** The personal care industry can leverage the trend of culinary bath products to create unique and indulgent experiences for consumers.
- **Spa and Wellness:** The spa and wellness industry can incorporate meal-scented experiences using culinary-inspired bath products to enhance the relaxation and sensory elements of their services.
- **Food and Beverage:** The food and beverage industry can explore new avenues by extending their culinary offerings into bath products, providing a novel way for consumers to experience their flavors and ingredients.

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