# Air-Whipped Hair Mousses Dae's Dreamriser Volumizing Mousse Delivers Soft Hold and Hydration By Laura McQuarrie | Published 2026-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dreamriser-volumizing-mousse References: [byrdie](https://www.byrdie.com/dae-dreamriser-mousse-launch-12018385) & [daehair](https://daehair.com/products/dreamriser-volumizing-mousse-us?variant=42192935452727)  [Dae's](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo) Dreamriser Volumizing Mousse is a new, air-whipped mousse designed to deliver [volume, soft hold and weightless hydration](https://www.trendhunter.com/trends/odele-haircare-product) that lasts by supporting style memory for up to five days, no matter whether hair is air-dried or blow-dried. Big, frizz-free volume often comes at the cost of leaving hair stiff to the touch, but the Dreamriser Volumizing Mousse doesn't force a trade-off between hair that looks done and movement and touchability. Some of the hard-working ingredients that make this happen for dry, fine, medium and thick hair of all textures include capilipid, a plant-based active that includes olive leaf extract and glycerin, and nourishing desert botanicals. This new launch from Dae is made even more sensorial with the brand's [warm, floral signature citrus scent](https://www.trendhunter.com/trends/desert-peach-taming-wand) with notes of orange blossom and vanilla. ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 80% | Activity: 83% | Freshness: 86% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Air-whipped Styling:** Ultra-light foam textures are reshaping haircare by combining salon-level volume with a soft, touchable finish that avoids stiffness. - **Long-lasting Style Memory:** Multi-day hold technology creates room for products that maintain shape and volume across different drying routines and hair textures. - **Hydrating Volume Formulas:** The fusion of moisturization and lift reflects demand for styling products that support healthy-feeling hair without sacrificing performance. ### Sectors Adopting This - **Haircare:** Performance-driven styling launches are expanding opportunities for brands to merge treatment benefits with everyday styling needs. - **Beauty and Personal Care:** Sensorial formats with signature fragrances and botanical ingredients are helping products stand out in crowded self-care routines. - **Cosmetics Manufacturing:** Ingredient innovation in plant-based actives and lightweight delivery systems is enabling differentiated formulas for diverse hair types. ## Related on Trend Hunter - [Skincare-Influenced Hair Serums](https://www.trendhunter.com/trends/leavein-conditioning-hair-serum.md) - [Affordable Prestige Haircare](https://www.trendhunter.com/trends/elf-hair.md) - [Hair Health-Supporting Styling Tools](https://www.trendhunter.com/trends/panasonic-hair-styling-tools.md) - [Accessible Salon-Grade Haircare](https://www.trendhunter.com/trends/tresemme-professional.md) - [Performance-Oriented Men's Haircare Lines](https://www.trendhunter.com/trends/hair-and-scalp-health.md) - [Reality Show Pharmacy Partnerships](https://www.trendhunter.com/trends/boots-and-love-island.md) - [Protective Heat Styling Hairbrushes](https://www.trendhunter.com/trends/hot-brushes.md) - [Advanced Eight-In-One Hair Tools](https://www.trendhunter.com/trends/era-hair-styler.md) - [Durable Hair Texture Sprays](https://www.trendhunter.com/trends/claim-your-space.md)