# Playful Billboard Campaigns Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign By Georgia Wray Norsten | Published 2025-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dreamies-treats References: [adage](https://adage.com/creativity/work/cat-treat-billboards-london-are-crawling-hungry-felines/2606811)  'Dreamies' treats are causing a stir on the streets of London. In a new campaign by adam&eveDDB, larger-than-life fiberglass cats appear to scramble up drainpipes, cling to rooftops, and dangle from billboards, all in pursuit of their favorite snack. These eye-catching [3D installations](https://www.trendhunter.com/trends/feel-the-billboard) are sculpted using 3D renders of real cat poses and hand-painted to lifelike perfection. Each scene captures the wild lengths cats will go for Dreamies' treats. The result is outdoor advertising that’s fun and deeply relatable to cat lovers everywhere. The campaign was brought to life with the help of [Essence Mediacom](https://www.trendhunter.com/trends/mms-and-ring), Jack Agency/[Build Hollywood](https://www.trendhunter.com/trends/build-hub), and other media collaborators. It’s a bold, playful reminder of how irresistible these treats are and how life with cats is anything but ordinary. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 99% | Activity: 97% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **3D Interactive Billboards:** 3D interactive elements in outdoor advertising are revolutionizing how brands engage with consumers, offering a more immersive and memorable marketing experience. - **Pet-centric Marketing:** Marketing campaigns centered around pets are resonating with consumers by tapping into emotional connections and enhancing brand relatability. - **Experiential Advertising:** Experiential advertising transforms traditional advertisement spaces into dynamic experiences, capturing consumer attention in a saturated media landscape. ### Industries Being Reshaped - **Outdoor Advertising:** The outdoor advertising industry is embracing new dimensions with the integration of 3D installations, pushing creative boundaries and consumer engagement. - **Pet Food and Treats:** The pet food industry is leveraging novel marketing strategies to emphasize emotional bonds between pets and owners, driving brand loyalty and product desirability. - **Media and Marketing Collaboratives:** Collaborations in media and marketing are constructing next-generation campaigns through multidisciplinary partnerships that leverage diverse expertise. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md)