# Second-Screen Sports Entertainment Platforms Dream11 Enhances Fan Engagement with Watch-Alongs By Laura McQuarrie | Published 2025-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dream11 References: [manifest-media.in](https://www.manifest-media.in/sports-marketing/041225/dream11-aims-to-become-second-screen-sports-entertainment-platform.html) & [adgully](https://www.adgully.com/post/9796/dream11-pivots-from-gaming-to-sports-entertainment-platform) In response to the changing ways viewers consume content, Dream11 is transforming into a [second-screen sports entertainment platform](https://www.trendhunter.com/trends/sports-social). With a fresh focus on complementing live sports broadcasts, Dream11 will offer engaging experiences for fans with creator-led watch-alongs, [free-to-play fantasy formats](https://www.trendhunter.com/trends/fantasy-sports-app), and ultimately, a platform where people can come together to celebrate wins, share passions, and turn disappointment into camaraderie. “No sports fan should ever watch a match alone,” declared Harsh Jain, Co-founder and CEO of Dream11 and [Dream Sports](https://www.trendhunter.com/trends/lights-out-sports). “Now, our 250 million users can take their sports engagement to the next level with watch-alongs that enable sports creators and fans to share their raw and unfiltered emotions before, during and after every match.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 37% | Activity: 45% | Freshness: 57% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Related on Trend Hunter - [Digital Staredown Games](https://www.trendhunter.com/trends/second-screen-staredown.md) - [Interactive Fitness Competition Activations](https://www.trendhunter.com/trends/social-sportsbook.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [Second-Screen Sidekicks](https://www.trendhunter.com/trends/hutty.md) - [Large-Scale Livestream Giveaways](https://www.trendhunter.com/trends/the-big-reward.md) - [Second-Screen Movie Experiences](https://www.trendhunter.com/trends/movie-mate.md) - [Snack-Themed Mascot-Inspired Campaigns](https://www.trendhunter.com/trends/prince-cheddward.md) - [Second-Screen Golf Experiences](https://www.trendhunter.com/trends/player-profiles.md) - [Second-Screen Watch Parties](https://www.trendhunter.com/trends/the-elf-time-show.md)