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# Realistic Home Buyer Commercials
The Re-Max 'Dream with Your Eyes Open' Ad is Poignant

By Jamie Danielle Munro | Published 2014-03-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dream-with-your-eyes-open
References: [creativecriminals](http://creativecriminals.com/re-max-llc/dream-with-your-eyes-open) & [youtube](http://www.youtube.com/watch?v=caKbqTe7OwI)

Dream with Your Eyes Open is a clever new ad from the creative minds at Leo Burnett Chicago, that demonstrates the difficulty with [potential home buyers](https://www.trendhunter.com/trends/the-oyssey-app) getting an idea of the perfect house in their heads.

The ad shows a young couple looking for a house, and imagining all of the perfect attributes it will come with. From a pool to a beautiful back garden and playground close-by, nothing seems off-limits. However, the narrator points out that it's hard to see things clearly with your eyes closed, which is where a [real estate agent](https://www.trendhunter.com/trends/wont-you-be-my-neighbor) comes in to bring reality into focus.

Dream with Your Eyes Open highlights the difficulties of putting [a house on a pedestal](https://www.trendhunter.com/trends/this-is-not-a-home), and encourages realistic thinking.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 19% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Real Estate Advertising:** Creating commercials that realistically showcase the challenges and benefits of buying a home to attract informed buyers.
- **Virtual Home Tours:** Using technology to provide clients with a realistic 360-degree virtual home tour to assess all aspects of a home before making a final decision.
- **Luxury Home Marketing:** Focusing on high-end home buyers and attracting them with a realistic and honest portrayal of the luxurious lifestyle they can experience in the homes.

### Industries Being Reshaped

- **Real Estate:** Incorporating technology into real estate industry to better serve clients and match them with their ideal home based on realistic expectations.
- **Advertising:** Using creative advertising concepts that create an emotional connection between prospective homebuyers and their dream homes.
- **Luxury Brands:** Focusing on offering high-end real estate options to affluent buyers, who are willing to pay for the best and most realistic experience possible.

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- [Home Personalization Campaigns](https://www.trendhunter.com/trends/new-beginnings.md)
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- [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)