# Sleepwalking Fantasies Dream Vacation Ads Show You Can Have It for Real By Ayman | Published 2009-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dream-vacation-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/tourist_association_portorose_dream_vacation_2?size=_original) These ads by the *Tourist Association Portorose* of Slovenia use sleepwalking to show you can have a “vacation you are dreaming of.” The ads show a perfect vacation scene with one of the models sleepwalking on his/her partner’s shoulders. The ads were photographed by Tomo Brejc for [Saatchi & Saatchi Slovenia](https://www.trendhunter.com/trends/the-honest-dad-unboxing) with creative director/ copywriter Matej Kodric, and art director Vladan Srdić. **Implications** - Escapism is a lasting area of fascination for consumers, especially in today's fast-paced society. Thus, companies that aren't even in the [travel industry](https://www.trendhunter.com/trends/cinematic-travel-campaign) are looking to capitalize on the consumer urge for escape and vacation. Instilling a sense of exoticism into products or campaigns is a subtle way to do the same. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 43% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Dream Vacation Ads:** Opportunities for travel industry companies to use sleepwalking or other creative techniques to promote exotic vacations and capitalize on consumers' desire for escape. - **Escapism Marketing:** Due to continued consumer interest, opportunities for various industries to utilize exotic imagery and other escapist marketing techniques. - **Subliminal Advertising:** Potential for companies to influence consumers' desires through subtle imagery and messaging, as seen in the sleepwalking ads promoting the 'vacation of your dreams.' ### Sectors Adopting This - **Travel:** Using creative and unique messaging and imagery to promote vacation destinations and experiences, as done in the sleepwalking ads promoting Slovenia's Portorose area. - **Consumer Goods:** Incorporating exotic imagery and language into product packaging, advertising, or branding to tap into the consumer desire for escapism and unique experiences. - **Entertainment:** Creating engaging and immersive experiences that transport consumers to exotic locations or offer a sense of escapism through virtual reality or other technology. ## Related on Trend Hunter - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Naturally Inspired Tourism Campaigns](https://www.trendhunter.com/trends/slovenian-tourist-board.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md)