# Hyaluronic Acid-Infused Haircare The Dream Routine Overnight Hydration Treatment is Long-Lasting By Grace Mahas | Published 2022-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dream-routine-overnight-hydration-treatment References: [sephora](https://www.sephora.com/ca/en/product/amika-dream-routine-overnight-hydrating-hair-mask-P484025?country_switch=ca&lang=en&country_switch=ca&lang=en?lang=en) [amika](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair) recently announced the launch of an ultra-hydrating new hair product dubbed the Dream Routine Overnight Hydration Treatment. The new offering was designed to deeply moisturize your hair overnight and was clinically proven to hydrate hair 3x by morning. The Dream Routine Overnight Hydration Treatment boasts several hair-friendly ingredients including [hyaluronic acid](https://www.trendhunter.com/trends/hyaluronic-infusion-haircare-collection), coconut water, blue algae, polyglutamic acid, and sea buckthorn. Combined, these ingredients work to boost moisture for up to 72 hours and reap the benefits of the treatment for up to four washes. Moreover, while the product is a leave-in overnight conditioner, it was designed to ensure it doesn't stain your pillow. Consumers can find the Dream Routine Overnight Hydration Treatment from amika online at [Sephora Canada](https://www.trendhunter.com/trends/briogeo-2) and salons nationwide. Image Credit: amika ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 91% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Hyaluronic Acid-infused Haircare:** The haircare industry could incorporate hyaluronic acid into their product formulations to offer deep hydration benefits to customers similar to what amika's Dream Routine overnight hydration treatment provides. - **Overnight Haircare Treatment:** The haircare industry could explore creating more overnight haircare treatments to cater to customers who value convenience and 24-hour hair care. - **Sustainable Haircare Solutions:** The haircare industry can focus on creating eco-friendly hair care solutions, incorporating naturally sourced ingredients and recyclable packaging, which is a growing consumer trend. ### Who This Affects Most - **Beauty:** The beauty industry can look into incorporating hyaluronic acid into their various other products for hair, face and skin for deep hydration benefits similar to what amika's Dream Routine overnight hydration treatment provides. - **Sustainability:** Sustainability-focused businesses or those pivoting towards sustainability can consider investing in the haircare industry and incorporating green practices in creating hair care solutions for the consumers. - **E-commerce:** E-commerce companies can partner with hair care brands to expand their product offerings and provide customers with seamless shopping experiences for hair nourishing and hydrating products. ## Related on Trend Hunter - [Wash-Free Hair Masks](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair.md) - [Ultra-Hydrating Leave-In Hair Treatments](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment.md) - [Overnight Hair Serum-Creams](https://www.trendhunter.com/trends/sleep-on-it.md) - [Overnight Hair Treatments](https://www.trendhunter.com/trends/gold-lust-restorative-night-crme.md) - [Friction-Proof Hair Treatments](https://www.trendhunter.com/trends/yolu-relax-night-repair.md) - [Spray-On Dry Hair Masks](https://www.trendhunter.com/trends/dry-hair-masks.md) - [Plant-Based Hydrating Haircare](https://www.trendhunter.com/trends/plant-based-hydrating-haircare.md) - [Skincare-Informed Haircare Products](https://www.trendhunter.com/trends/hyaluronic-infusion-haircare-collection.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md)