# Chocolate-Coated Coconut Balls Dream Pops Announces the Launch of Its New Chocolate Crunch Product By Niko Pajkovic | Published 2022-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dream-pops-1 References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21771-dream-pops-marks-first-foray-out-of-freezer) & [dreampops](https://dreampops.com/)  Plant-based dessert brand [Dream Pops](https://www.trendhunter.com/trends/dream-pops-crunch) has announced the launch of its latest line of [dark chocolate-covered crunchy candy bits](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks), which were first revealed by the brand at Natural Products Expo West earlier this year. The new candies are made with [coconut milk and coconut sugar](https://www.trendhunter.com/trends/nono-coconut-chocolate-bar) and, as a result, offer consumers a healthy alternative to traditional chocolate-coated snacks, which are typically packed with high-fructose corn syrup. “It’s a great alternative for people who are looking for that ‘crispety, crunchety’ candy without high-fructose corn syrup and malt and artificial flavors,” said Mr. Greenfield. “It’s just dehydrated coconut milk wrapped in dark chocolate.” In addition, the candies are being sold direct-to-consumer through the brand's website, dreampops.com, marking the company's first embrace of the increasingly popular DTC e-commerce business model. Image Credit: Dream Pops ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 36% | Activity: 40% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Candy:** The development of more plant-based candy options presents an opportunity for companies to cater to consumers seeking healthier snack alternatives. - **Direct-to-consumer E-commerce:** More companies embracing direct-to-consumer e-commerce models allows for a more streamlined shopping experience for consumers and higher profits for brands. - **Natural Ingredients:** The use of natural ingredients in candy production not only caters to health-conscious consumers but also opens the door for innovation in candy flavor and texture. ### Where This Applies - **Confectionery Industry:** The confectionery industry could benefit from offering more plant-based, healthy snack options to appeal to a broader audience. - **E-commerce Industry:** The rise of direct-to-consumer e-commerce models offers an opportunity for companies to cut out third-party retailers and increase profits while providing a more convenient shopping experience for consumers. - **Natural Foods Industry:** Incorporating natural ingredients into candy production presents an opportunity for natural foods companies to expand into the confectionery industry while catering to the growing consumer desire for healthier snack options. ## Related on Trend Hunter - [Chocolate-Coated Free-From Bites](https://www.trendhunter.com/trends/dream-pops-crunch.md) - [Dairy-Free Crispy Chocolate Snacks](https://www.trendhunter.com/trends/crispy-bites1.md) - [Plant-Powered Superfood Syrups](https://www.trendhunter.com/trends/superfood-syrup.md) - [Crunchy Almond-Coconut Bites](https://www.trendhunter.com/trends/dark-chocolate-coconut-almond-bites.md) - [Dark Chocolate Coconut Cups](https://www.trendhunter.com/trends/dark-chocolate-coconut-cup.md) - [Functional Candy Bars](https://www.trendhunter.com/trends/plant-based-candy-bar.md) - [Coconut-Packed Plant-Based Chocolates](https://www.trendhunter.com/trends/nono-coconut-chocolate-bar.md) - [Plant-Based Coconut Desserts](https://www.trendhunter.com/trends/coconut-dessert.md) - [Plant-Based Coconut Dessert Pots](https://www.trendhunter.com/trends/the-coconut-collab.md)