# Dark Neon-Lit Lookbooks The NEIGHBORHOOD and adidas Collaboration is a Neon Dream Photo Series By Kalin Ned | Published 2018-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dream-photo-series References: [highsnobiety](https://www.highsnobiety.com/p/adidas-neighborhood-ss18-lookbook/#slide-10) The adidas Originals and NEIGHBORHOOD collaboration is presented in an expressive dream photo series that commemorates the subdued ambiance of the neon color scheme on an urban landscape. The Spring/Summer 2018 collection features outerwear, tracksuits, t-shirts, as well as a NEIGHBORHOOD exclusive NMD_R1 shoe silhouette. The contemporary clothing line boasts comfortable contemporary designs and is strongly influenced by the NEIGHBORHOOD's roots within the motorcycle and counterculture scene. The neon-lit dream photo series offers a proper juxtaposition of timeless clothing designs and the dynamic quality of underground urban racing environments. The dominant colorway of the Spring/Summer 2018 collaboration features black nuances with hits of white, boasting key classic design elements and bold adidas and NBHD logos. Photo Credits: adidas x NEIGHBORHOOD ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 86% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Neon-inspired Fashion:** Offers disruptive innovation opportunities in the fashion industry through bold use of colors and futuristic designs. - **Expressive Product Photo Series:** Offers disruptive innovation opportunities in the marketing industry through innovative storytelling and immersive branding. - **Subculture-inspired Fashion:** Offers disruptive innovation opportunities in the fashion industry through unconventional designs, drawing on inspiration from unique subcultures. ### Who This Affects Most - **Fashion Industry:** Dark neon-lit lookbooks offer disruptive innovation opportunities through conceptual designs and a unique use of colors in clothing. - **Marketing Industry:** Dark neon-lit lookbooks offer disruptive innovation opportunities through immersive brand storytelling, resulting in a distinctive product story. - **Footwear Industry:** Subculture-inspired footwear designs offer disruptive innovation opportunities through unconventional silhouettes and bold color palettes. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Flame-Themed Retro Sneakers](https://www.trendhunter.com/trends/flames-collection.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md)