# Dream Home-Focused Campaigns Himel Expands Its Global Dream Home Campaign By Kalin Ned | Published 2026-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dream-home-campaign References: [playdash.media](https://playdash.media/en/article/himel-brings-its-residential-vision-to-life-through-the-global-dream-home-campai)  Himel, a global manufacturer of low-voltage electrical products, has expanded its Global Dream Home campaign. This strategic initiative presents the brand's [residential solutions as an integrated ecosystem](https://www.trendhunter.com/trends/beyond-smart) rather than a collection of individual components. Himel's Global Dream Home campaign centers on the theme 'Light Up Living.' This campaign unifies a diverse portfolio that includes the Altivo wiring device series, known for its contemporary design, the Nerio series with its sustainable spray-free finish, the Verso Series Track Socket for flexible power placement, and the award-winning Generation 2 Electric Vehicle Charger. The marketing strategy seeks to demonstrate how these products collectively enhance safety, convenience, and sustainability throughout the home. By showcasing its offerings as a [comprehensive system](https://www.trendhunter.com/trends/home-illumination), Himel reinforces its brand philosophy of Powering Infinity, positioning its products as integral to building homes that are functional, reliable, and prepared for future technological and lifestyle demands. Image Credit: Himel ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 21% | Activity: 36% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Integrated Home Ecosystems:** Residential electrical products are being reframed as connected home infrastructure, creating openings for brands that bundle safety, convenience, energy efficiency, and future-ready functionality into unified living solutions. - **Sustainable Interior Hardware:** Spray-free finishes and eco-conscious design choices reflect growing demand for lower-impact home components, highlighting potential for material innovation across everyday residential fixtures. - **Flexible Power Placement:** Track sockets and adaptable charging products indicate a shift toward modular home electrification, where living spaces support changing device, appliance, and mobility needs without major renovations. ### Who This Affects Most - **Residential Electrical Products:** Manufacturers in this sector can differentiate through ecosystem-based portfolios that make wiring devices, sockets, switches, and chargers feel like coordinated parts of a smarter home. - **Smart Home Technology:** The convergence of power access, EV charging, and lifestyle-focused design expands the smart home category beyond automation into foundational electrical readiness. - **Home Improvement Retail:** Retailers and distributors are positioned to benefit from curated dream-home solution sets that simplify purchasing decisions for consumers seeking safety, sustainability, and modern design. ## Related on Trend Hunter - [Integrated Home Lighting](https://www.trendhunter.com/trends/Integrated-home-lighting.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Smart Home Energy Technologies](https://www.trendhunter.com/trends/smart-home-energy.md) - [Collective Viewing-Celebrating Ads](https://www.trendhunter.com/trends/brighter-life.md) - [Innovative Fireplace Designs](https://www.trendhunter.com/trends/fireplace-designs.md) - [Ramadan-Focused Tech Campaigns](https://www.trendhunter.com/trends/innovation-that-brings-us-together.md) - [Wireless Modular Lighting](https://www.trendhunter.com/trends/gantri-and-ammunition.md) - [Stylish Home Hardware Ranges](https://www.trendhunter.com/trends/screwless-sockets.md) - [High-Profile Home Improvement Campaigns](https://www.trendhunter.com/trends/the-home-depots.md)