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# Decadent Sticky Rice Desserts
Dream Foodie's Ube Mango Sticky Rice is the Company's Best-Seller

By Jana Pijak | Published 2020-09-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dream-foodie
References: [rappler](https://rappler.com/life-and-style/food-drinks/ube-mango-sticky-rice-dream-foodie) & [instagram](https://www.instagram.com/dreamfoodie_ph/)

[Dream Foodie's](https://www.trendhunter.com/trends/dream-pops-1) Ube Mango Sticky Rice is a decadent dessert that remixes a [classic Thai treat](https://www.trendhunter.com/trends/riz-de-mangue) with traditional Filipino ingredients. With locations in Pasig City and Laguna in the Philippines, Dream Foodie was founded by Hajjie and Aldrain Valencia, a husband and wife duo who both worked oversees before starting their business. When forced to return home during the COVID-19 pandemic, the founders were inspired to launch the business venture which has since gained tremendous success thanks to its signature sticky rice dessert.

The Ube Mango Sticky Rice is made with coconut-flavored sticky rice and boasts an [ube flavor](https://www.trendhunter.com/trends/ube-caramelized-maui-gold-pineapple-schmear) that is described as "subtle and not so sweet" and "made with homemade ube halaya harvested from the couple's own backyard in Laguna."

Image Credit: [Instagram](https://www.instagram.com/dreamfoodie_ph/)

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 63% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Asian Fusion Desserts:** Opportunity for creating innovative desserts by combining traditional recipes from different Asian cuisines.
- **Farm-to-table Ingredients:** Opportunity to highlight locally sourced and homemade ingredients in desserts for an authentic and sustainable appeal.
- **Cross-cultural Dessert Experiences:** Opportunity for creating desserts that bridge different cultural traditions and flavors for a unique dining experience.

### Where This Applies

- **Food and Beverage:** Disruptive innovation opportunity for introducing fusion desserts and promoting local, sustainable ingredients.
- **Hospitality:** Opportunity to offer cross-cultural dessert menus and experiences to attract diverse customers.
- **Tourism and Travel:** Opportunity to market cross-cultural dessert experiences as a unique food tourism attraction.

## Related on Trend Hunter

- [Crispy Ube Sticks](https://www.trendhunter.com/trends/coconut-rolls-filled-with-ube.md)
- [Mango Sticky Rice Crisps](https://www.trendhunter.com/trends/mango-sticky-rice-crisps.md)
- [Mango-Infused Dessert Items](https://www.trendhunter.com/trends/mango-fiesta.md)
- [Asian-Inspired Gelatos](https://www.trendhunter.com/trends/kessho-gelato.md)
- [Better-for-You Ube Ice Creams](https://www.trendhunter.com/trends/magnolia-bliss.md)
- [Asian-Inspired Cheesecake](https://www.trendhunter.com/trends/ube-royale-cheesecake.md)
- [Rice-Based Ice Creams](https://www.trendhunter.com/trends/the-rice-creamery.md)
- [Ube-Flavored Holiday Panettoni](https://www.trendhunter.com/trends/unique-panettone.md)
- [Sticky Mango Fragrances](https://www.trendhunter.com/trends/sticky-mango-by-skylar.md)
