# Plumping Vegan Eye Creams The Superberry Dream Eye Cream is Based on a Popular Mask By Laura McQuarrie | Published 2020-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dream-eye-cream References: [thezoereport](https://www.thezoereport.com/p/youth-to-the-peoples-dream-eye-cream-is-like-the-overnight-mask-but-for-your-eyes-33301042) & [youthtothepeople](https://www.youthtothepeople.com/products/superberry-dream-eye-cream) Youth To The People's Superberry Hydrate and Glow Dream Mask helps to promote skin that's moisturized, bright and plump and its popularity inspired the creation of a brand-new product, the Superberry Dream Eye Cream. The overnight eye cream is useful for [smoothing out fine lines and wrinkles](https://www.trendhunter.com/trends/the-rich-eye-cream), all the while helping to hydrate skin with ultra-nourishing ingredients. The formula powerfully combines plant-based ceramides, vegan hyaluronic acid, goji stem cell and Vitamin C into a texture that's described as "rich and creamy with a velvety finish." The overnight eye cream is beneficial for replenishing essential moisture, boosting skin renewal, providing a [plumping effect](https://www.trendhunter.com/trends/peptide-plump-collagen-cushion-cream) and sharing the numerous benefits of Vitamin C without irritation. Thanks to its use of plant-based ingredients, the eye cream is 100% vegan, cruelty-free and made without fragrance, parabens, phthalates or sulfates. Image Credit: Youth to the People ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Plant-based Skincare:** Opportunity for disruptive innovation in creating more plant-based skincare products that are vegan, cruelty-free, and free of irritants. - **Overnight Eye Creams:** Opportunity for disruptive innovation in developing overnight eye creams that can smooth out fine lines, hydrate skin, and provide a plumping effect. - **Nourishing Ingredients:** Opportunity for disruptive innovation in incorporating ultra-nourishing ingredients like plant-based ceramides, vegan hyaluronic acid, goji stem cell, and Vitamin C into skincare products. ### Who This Affects Most - **Skincare:** Opportunity for disruptive innovation in the skincare industry to create more plant-based, vegan, and cruelty-free products that promote hydration, plumping, and skin renewal. - **Cosmetics:** Opportunity for disruptive innovation in the cosmetics industry to develop overnight eye creams that effectively smooth out fine lines, hydrate skin, and provide a plumping effect without irritation. - **Beauty:** Opportunity for disruptive innovation in the beauty industry to incorporate nourishing ingredients like plant-based ceramides, vegan hyaluronic acid, goji stem cell, and Vitamin C into skincare products for improved results. ## Related on Trend Hunter - [Powerful Plumping Eye Creams](https://www.trendhunter.com/trends/plumping-eye-cream.md) - [Potent Vegan Night Creams](https://www.trendhunter.com/trends/dream-job-antiaging-night-cream.md) - [Plumping Retinol Eye Creams](https://www.trendhunter.com/trends/plumping-retinol-eye-creams.md) - [All-Over Eye Creams](https://www.trendhunter.com/trends/lifting-eye-cream.md) - [Collagen-Powered Eye Creams](https://www.trendhunter.com/trends/boost-eye-cream.md) - [Vitamin C Eye Creams](https://www.trendhunter.com/trends/vitamin-c-eye-cream.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Revitalizing Eye Cream Formulas](https://www.trendhunter.com/trends/the-rich-eye-cream.md) - [Nighttime Anti-Wrinkle Retinols](https://www.trendhunter.com/trends/sleepwrinkle-retinol.md)