# Gen Z Dorm Makeovers Urban Outfitters Launched the Dream Dorm Makeover Contest with HGTV By Laura McQuarrie | Published 2025-07-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dream-dorm-makeover-contest References: [finance.yahoo](https://finance.yahoo.com/news/urban-outfitters-partners-hgtv-gen-141700374.html) & [urbanoutfitters](http://www.urbanoutfitters.com/on-campus)  [Urban Outfitters](https://www.trendhunter.com/trends/uo-haul) is launching the [Dream Dorm](https://www.trendhunter.com/trends/command-brand-hannah-brown) Makeover Contest in partnership with HGTV to give [Gen Z](https://www.trendhunter.com/trends/shift-happens) dorm rooms that are as functional as they are expressive and reflective of personal style. For a limited time this summer, students are invited to put together a UO x HGTV Dream Dorm Pinterest board that represents their style, supports their daily routines and feels like their dream home—and include 10 pins from the UO x HGTV co-curated board. One lucky winner will get a makeover by an HGTV designer, complete with decor from Urban Outfitters décor and a $5,000 cash prize to support their back-to-campus needs. This national contest is launching as part of the UO Haul campaign, centered on inspiring student style, energizing small spaces, and championing individuality during a major time of transition. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 48% | Activity: 62% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Personalized Space Curation:** Gen Z's desire for personalized space curation highlights a shift towards individualized environments that prioritize personal expression and functionality. - **Collaborative Marketing Campaigns:** Partnerships like the collaboration between Urban Outfitters and HGTV showcase innovative approaches to marketing through synergistic brand alliances. - **Interactive Social Media Engagement:** Utilizing platforms like Pinterest for interactive campaigns allows brands to directly engage with their audience and foster community-driven content creation. ### Where This Applies - **Interior Design:** Integrating fashion-forward, multifunctional design elements into small living spaces is reshaping the future of student housing solutions. - **Retail Marketing:** Retail marketing strategies that leverage social media contests and collaborations drive engagement and enhance brand visibility among younger demographics. - **Social Media Platforms:** The rise of interactive and visually-driven social media platforms presents new opportunities for brands to connect with and influence Gen Z consumers. ## Related on Trend Hunter - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Dream Dorm Design Courses](https://www.trendhunter.com/trends/command-brand-hannah-brown.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [Mobile Dorm-Designing Features](https://www.trendhunter.com/trends/pottery-barn-teen-2.md) - [Menu-Inspired Dorm Decor](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle.md) - [Back-to-Campus Concert Series](https://www.trendhunter.com/trends/uo-live.md) - [Design-Led Dorm Furnishings](https://www.trendhunter.com/trends/dormify.md) - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [On-Demand Style Deliveries](https://www.trendhunter.com/trends/urban-outfitters-and-doordash.md)