# Dream-Centric Toy Guides The LEGO Group Calls Attention to Its Dream Crafting Concept By Kalin Ned | Published 2024-09-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/dream-crafting References: [lego](https://www.lego.com/en-us/aboutus/news/2024/august/lego-dreamzzz-season-2-part-2?locale=en-us)  The [LEGO Group](https://www.trendhunter.com/trends/lego-dreamzzz-segment) has introduced an engaging concept called 'dream crafting,' which is featured in the upcoming episodes of the brand's [LEGO®](https://www.trendhunter.com/trends/the-lego-group) DREAMZzz™ series. Dream crafting encourages children to take an active role in shaping their dreams. LEGO drew on a global study that indicates a majority of kids lack awareness of their capacity to guide their dream experiences for this initiative. The study highlights that while many children recognize their ability to influence dreams, a significant portion does not actively practice this skill. To address this, LEGO aims to educate parents and children on methods to [enhance creativity and confidence through play](https://www.trendhunter.com/trends/crazart), with techniques like Dream Play, Imaginal Play, and Active Play. These strategies encourage children to explore their dreams and develop important life skills. Image Credit: LEGO Group ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 62% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Dream Crafting:** The concept of dream crafting invites children to take control of their dream experiences, blending imaginative play with personal development. - **Parental Engagement:** Encouraging parents to partake in the dream crafting process enhances family bonding while nurturing children's creativity and confidence. - **Imaginative Skill Building:** Incorporating structured playstyles like Dream Play and Imaginal Play allows children to build essential life skills through creative exploration. ### Who This Affects Most - **Toy Manufacturing:** Integrating concepts like dream crafting into toys can revolutionize the way children interact with playthings, making them more educational and developmental. - **Educational Technology:** Creating digital platforms and apps that support dream crafting can aid in developing children's creativity and life skills while ensuring interactive learning. - **Family Entertainment:** Family-oriented entertainment that includes elements of dream crafting can foster stronger family connections while enhancing the overall entertainment experience. ## Related on Trend Hunter - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Inspiring Imaginative Television Series](https://www.trendhunter.com/trends/lego-dreamzzz-segment.md) - [Branded Creativity-Focused Workshops](https://www.trendhunter.com/trends/creativity-workshop-series.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Play-Inspiring Workshops](https://www.trendhunter.com/trends/inspiring-workshops.md) - [Playful Expression Campaigns](https://www.trendhunter.com/trends/build-big-feelings.md) - [Playful Cosmic Displays](https://www.trendhunter.com/trends/unidentified-playing-objects.md)