# Heat-Activated Hair Stylers Joico's Dream Blowout Glass Delivers 72-Hour Frizz Control By Grace Mahas | Published 2025-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dream-blowout-glass References: [amazon](https://www.amazon.ca/stores/page/A98CE440-9EA3-44BB-8761-F93CAF691383/?_encoding=UTF8&store_ref=SB_A0106224369VX22HZYQCW-A0243859G7Y80543EEJ5&pd_rd_plhdr=t&aaxitk=6d70a4fd4ea00a1c5627b8f5ace69e76&hsa_cr_id=0&lp_asins=B07NZW7VXJ%2CB087FBL23H%2CB07NZVTRR9&lp_query=joico&lp_slot=auto-sparkle-hsa-tetris&ref_=sbx_be_s_sparkle_dlcd_cta&pd_rd_w=Szr3C&content-id=amzn1.sym.e7747c12-515e-47d2-953b-5a9e3873d403%3Aamzn1.sym.e7747c12-515e-47d2-953b-5a9e3873d403&pf_rd_p=e7747c12-515e-47d2-953b-5a9e3873d403&pf_rd_r=96K91QKQ6B3M6Y0E2917&pd_rd_wg=r5o7K&pd_rd_r=e8c6e64e-12b5-425e-a42a-b5a9ec09437f&tag=trenhunt0f-20)  This October, [Joico](https://www.trendhunter.com/trends/joicos-hold-hero) is launching the Dream Blowout Glass, a heat-activated styling product that promises to maintain salon-quality blowouts for up to 72 hours while protecting hair in humidity levels reaching 85%. The formula combines sea kelp for strand sealing with SmartRelease Technology that continuously delivers rosehip oil, arginine, and vegan keratin throughout the styling period. Applied to damp hair before blow-drying, the product creates what the brand describes as a protective shield around the hair cuticle. The styling solution requires users to spray it generously on clean, damp hair, comb through, and blow-dry with tension to activate its protective properties. Beyond [frizz control](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer), Dream Blowout Glass offers [heat protection up to 400°F](https://www.trendhunter.com/trends/heat-defence-range) and helps detangle hair while reducing breakage during styling. The product can be paired with Joico's Humidity Blocker+ for additional hold, and its glass-like shine finish distinguishes it from traditional heat protectants that focus solely on damage prevention. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 84% | Activity: 93% | Freshness: 52% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Long-lasting Haircare Products:** The introduction of products like Joico's Dream Blowout Glass reflects growing consumer demand for haircare solutions that maintain salon-quality results for extended periods, enhancing convenience and style durability. - **Multi-functional Hair Treatments:** Joico's integration of multiple benefits such as frizz control, heat protection, and shine in a single product indicates a trend towards all-in-one haircare solutions that simplify consumer routines. - **Advanced Hair Protection Technology:** With the use of SmartRelease Technology delivering key ingredients continuously, innovation in haircare is shifting towards high-tech formulations that offer comprehensive protection and nourishment. ### Sectors Adopting This - **Haircare:** The continuous development of products that combine treatment benefits with styling ease represents a shift in the haircare industry toward multi-functional, high-performance solutions. - **Beauty Technology:** Growing incorporation of advanced delivery systems in products points to an intersection between beauty and technology industries, aiming to optimize effectiveness and user experience. - **Sustainable Beauty:** With the inclusion of vegan keratin and sea kelp, there is a rising trend in the beauty industry towards using sustainable and ethical ingredients without compromising product performance. ## Related on Trend Hunter - [Heat-Activated Blowout Mists](https://www.trendhunter.com/trends/curl-friend.md) - [Lightweight Blowout Haircare Solutions](https://www.trendhunter.com/trends/blowout-haircare.md) - [Heat-Defying Hair Sprays](https://www.trendhunter.com/trends/saltair-heat-protectant-spray.md) - [Multitasking Hair Products](https://www.trendhunter.com/trends/holdme-styling-cream.md) - [Heatless Styling Balms](https://www.trendhunter.com/trends/heatless-styling-balm.md) - [Anti-Frizz Haircare Systems](https://www.trendhunter.com/trends/aussie-ultra-smooth-collection.md) - [Conditioning Heat Protectants](https://www.trendhunter.com/trends/k18-heatbounce.md) - [Multitasking Heat Protection Sprays](https://www.trendhunter.com/trends/gold-lust-dry-heat-protection-spray.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md)