# Sleep-Supporting Drink Powders Trip's New Dream Blend Powder Supports Your Nighttime Routine By Katherine Pendrill | Published 2026-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dream-blend References: [foodbev](https://www.foodbev.com/news/trip-expands-presence-in-sleep-support-market-with-new-dream-blend-gummies-and-powder) & [drink-trip](https://drink-trip.com/products/dream-powder)  The U.K.-based functional beverage brand [Trip](https://www.trendhunter.com/trends/magnesium-electrolyte-powder) is expanding its product range to include new [sleep-supporting powder](https://www.trendhunter.com/trends/ag1-launches-agz) and gummies called 'Dream Blend.' Designed to support a calmer and more relaxing nighttime routine, the new Dream Blend Powder is made with sleep-supporting ingredients like magnesium glycinate, L-theanine, chamomile, and lavender. To use the powder, you simply stir it into the hot or cold beverage of your choice before winding down for bed. On the other hand, the [Dream Blend Gummies](https://www.trendhunter.com/trends/pure-sleep) are an on-the-go option that combines magnesium with vitamin B6, and botanicals like chamomile and lavender. As Trip company Founder Olivia Ferdi explains, "We’ve brought calm to the daytime, and Dream Blend is an exciting step in allowing us to show up in even more moments when consumers are looking to unwind." Image Credit: Trip ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 64% | Activity: 62% | Freshness: 74% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Functional Sleep Supplements:** A growing consumer preference for ingredients like magnesium glycinate and L-theanine indicates room for new formulations that target sleep quality with clinically backed dosing and delivery formats. - **Powdered Beverage Convenience:** Increasing adoption of mix-into-drink powders points to opportunities for portable, shelf-stable formats that blend seamlessly into existing nightly routines and beverage habits. - **Botanical-calm Formulations:** Rising interest in chamomile, lavender, and other botanicals suggests novel product pairings and extraction methods that emphasize natural relaxation profiles without strong sedative effects. ### Sectors Adopting This - **Dietary Supplements:** The supplement sector could be reshaped by standardized sleep-focused ingredient stacks and transparent efficacy claims that differentiate products in a crowded market. - **Beverage Manufacturing:** Manufacturers may explore new production techniques for solvent-stable powder blends and flavor masking to deliver sleep-supporting functionality in hot and cold beverage formats. - **Sleep-tech and Wellness:** Integration of consumable sleep aids with digital tracking and personalized recommendations presents avenues for hybrid offerings that align behavioral insights with product use. ## Related on Trend Hunter - [Functional Mineral Supplement Powders](https://www.trendhunter.com/trends/magnesium-electrolyte-powder.md) - [Sleep Drink Rebrands](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte.md) - [Sleep Support Ice Creams](https://www.trendhunter.com/trends/snooz-ice-cream.md) - [Magnesium-Infused Vegan Seltzers](https://www.trendhunter.com/trends/trip-lightly-sparkling-adaptogen.md) - [Calming Sparkling Beverages](https://www.trendhunter.com/trends/trip-x-calm-wild-strawberry.md) - [Sleep-Enhancing Dissolvable Magnesium Powders](https://www.trendhunter.com/trends/dissolvable-magnesium-powder.md) - [Fiber-Boosted Sleep Supplements](https://www.trendhunter.com/trends/moonbrew-sleep-fiber.md) - [Child-Friendly Sleep Gummies](https://www.trendhunter.com/trends/vitawell-kids-little-dreamers.md) - [Sleep-Inspiring Seltzers](https://www.trendhunter.com/trends/happi-dreams.md)