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# Charitable Kids Clothing Lines
Haus of JR's Dream Big Collection is Raising Money for Autism

By Madison Mackay | Published 2018-02-21 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/dream-big-collection
References: [hypekids](https://hypekids.com/2018/2/haus-of-jrs-spring-collection-part-two-sienna-vratimos) & [hausofjr](https://www.hausofjr.com/blogs/news/the-sky-is-the-limit-with-sienna-vratimos)

Children's clothing designer [Haus of JR](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) teamed up with Sienna Vratimos, a five-year-old non-verbal autistic girl, to create the Dream Big collection. The brand brought in Vratimos to model for the new line and let her help design multiple pieces.

Known for its [kid-friendly streetwear style](https://www.trendhunter.com/trends/patta-aw25-kids), Haus of JR features pieces such as sweatpants, tracksuits, bold t-shirts and oversized jackets. The brand is [donating proceeds of sales](https://www.trendhunter.com/trends/black-week-2024) to 'The Sky is the Limit' campaign, as well as promoting the campaign itself. The new Dream Big collection is available online now to add a pop of color and style to any kid's wardrobe while still donating to a good cause.

Image Credit: Brian Tampol, Haus of JR

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 22% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity)

## Key Themes

### Key Themes Behind This Trend

- **Inclusive Fashion:** Brands partnering with individuals from diverse backgrounds to create inclusive clothing lines, promoting social causes.
- **Collaborative Design:** Incorporating the design input of individuals from outside the company, such as customers or charitable partners, to create unique product offerings.
- **Cause Marketing:** Brands leveraging their products and services to support social or environmental causes and engage with conscientious consumers.

### Where This Applies

- **Children's Fashion:** Opportunity for children's fashion brands to create inclusive and socially conscious clothing lines.
- **Autism Awareness:** Potential for organizations specializing in autism awareness to collaborate with fashion brands and create charitable campaigns.
- **Online Retail:** Online retailers can tap into the growing demand for socially responsible clothing by featuring cause-driven fashion collections.

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