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# Silly Simplistic Illustrations
The Drawings In The Middle Of The Magazine Series is Entertaining

By Meghan Young | Published 2013-11-15 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/drawings-in-the-middle-of-the-magazine
References: [itsnicethat](http://www.itsnicethat.com/articles/david-shrigley-suddeutsche-zeitung-magazin) & [davidshrigley](http://www.davidshrigley.com/)

The Drawings In The Middle Of The Magazine series is comprised of simple and silly illustrations from the Glaswegian master of silliness, David Shrigley. Drawn for the latest edition of the Süddeutsche Zeitung Magazin, the artist follows the footsteps of Jeff Koons, Jenny Holzer and Anselm Kiefer by undertaking such a project.

Accompanied by an interesting an eye-opening studio photoshoot by Ola Rindal and an interview with the Turner Prize nominee, the Drawings In The Middle Of The Magazine series is full of his usual surreal wit. In fact, when asked to be part of the magazine, Shrigley sent over a whopping 80 illustrations that the editors had to whittle down in order to accommodate other articles. From ice cream to museums and robots, the series is very entertaining.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 37% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Simple Illustrations:** Opportunity to create minimalist and easily digestible artworks that capture attention.
- **Surreal Wit:** Ability to infuse humor and unexpected elements into creative projects.
- **Studio Photoshoots:** Potential to explore unique and visually captivating photography concepts.

### Sectors Adopting This

- **Art and Design:** Innovation in creating new art forms that challenge traditional boundaries.
- **Publishing:** Opportunity to incorporate whimsical and engaging illustrations into magazines and publications.
- **Photography:** Exploring creative approaches to studio photoshoots that capture the viewer's imagination.

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