# Beer Draught Format Expansion Corona Extra Launched in Draught Format Across the UK By Grace Mahas | Published 2019-10-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/draught-format References: [foodbev](https://www.foodbev.com/news/corona-launches-draught-format-in-uk-pubs-and-bars/) & [coronaextra](https://coronaextra.co.uk/age-gate#!/?ddggbhh) It's no surprise many customers prefer to enjoy a cold brew in draught format and now UK-based fans of [Corona](https://www.trendhunter.com/trends/corona-tropical-canada) Extra will be able to indulge in a [draught Corona Extra](https://www.trendhunter.com/trends/corona-beach) in pubs and bars starting this October. The beer company states it believes the new format will meet consumer needs and "help increase both volume and value sales for customers." In addition, [Corona Extra beer tower](https://www.trendhunter.com/trends/la-fontana-di-peroni) will be made from metal and wood and features a glass viewing pane to showcase the beer. The tower will also include a lime holder to ensure each beer sold is paired with its signature condiment. Consumers will be able to purchase the beer in either a pint and half-pint serving. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Draught Beer Format:** Opportunity for beer companies to expand their product offerings into draught formats to meet consumer preferences. - **Beer Tower Innovation:** Potential for creating innovative beer towers that enhance the drinking experience and offer additional features like lime holders. - **Enhanced Beer Packaging:** Opportunity to develop packaging solutions that can accommodate draught beer formats, such as cans or kegs. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can explore the draught beer trend and develop new products and packaging solutions to meet consumer demand. - **Hospitality Industry:** Pubs, bars, and restaurants can capitalize on the draught beer format expansion by offering a wider selection of draught beers to attract customers. - **Packaging Industry:** Packaging companies have the opportunity to create innovative packaging solutions specifically tailored for draught beer formats. ## Related on Trend Hunter - [Canadian Sparkling Beverage Launches](https://www.trendhunter.com/trends/corona-tropical-canada.md) - [Vitamin-Enriched Beer Lines](https://www.trendhunter.com/trends/corona-cero.md) - [Juicy Citrus Light Beers](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza.md) - [Sunshine-Themed Beer Campaigns](https://www.trendhunter.com/trends/sunbrew-sunshine-underground.md) - [Beach-Themed Beer Promotions](https://www.trendhunter.com/trends/corona-promotion.md) - [European-Style Lagers](https://www.trendhunter.com/trends/madri-excepcional.md) - [On-Tap Alcoholic Lemonades](https://www.trendhunter.com/trends/hooch-draught.md) - [Non-Alcoholic Vitamin D-Infused Beers](https://www.trendhunter.com/trends/sunbrew.md) - [Extra-Large Lager Launches](https://www.trendhunter.com/trends/paulaner-mnchner-lager.md)