# Elevated Party Supplies Draper James and Coterie Launched a Dapper Party Decor Collection By Grace Mahas | Published 2019-08-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/draper-james References: [draperjames](https://draperjames.com/) & [coterieparty](https://coterieparty.com/) Tailgating just became more chic thanks to the new partnership between Draper James, [Reese Witherspoon's lifestyle and fashion brand](https://www.trendhunter.com/trends/reeses-book-club), and Coterie, a [chic party supplies brand](https://www.trendhunter.com/trends/cynthia-rowley-1). The collaboration embodies Witherspoon's Southern charm with Coterie's functional and fun party décor. The new collaboration includes three limited-edition collections set to debut over the following months that will ensure your party is sophisticated and eye-catching. Some notable items from the collection include a vibrant golden hanging inflatable that says 'Game Day,' paper cups, napkins, and flags with 'Cheers Y'all' and 'Go Y'all' adorned across. The sets include everything you need for a [killer party](https://www.trendhunter.com/trends/veronica-beard-party-edit) that's delivered right to your home and you also have the option of customizing your kits to make it party-ready. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 90% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Chic Party Supplies:** There is an opportunity to create elevated, stylish party supplies and decorations that combine fun and function. - **Customizable Party Kits:** The trend towards personalized party kits that are delivered directly to your home offers opportunities for innovative packaging and delivery solutions. - **Celebrity Lifestyle Brands:** Partnering with celebrity lifestyle brands can provide a unique opportunity to tap into a wider customer base and create exclusive, limited-edition collections. ### Where This Applies - **Party Supplies:** The party supplies industry can innovate by incorporating design and functionality to create elevated and customizable products that are delivered directly to the customer. - **Packaging and Delivery:** The packaging and delivery industry can capitalize on the trend towards personalized party kits by offering innovative delivery solutions, such as eco-friendly packaging or fast and reliable shipping options. - **Fashion and Lifestyle:** Partnering with fashion and lifestyle brands can provide opportunities for creating unique, limited-edition collections that cater specifically to celebrity fans and offer something different from traditional party supplies. ## Related on Trend Hunter - [Collaboration Designer Barware Sets](https://www.trendhunter.com/trends/williams-sonoma-x-billy-reid.md) - [Literacy-Focused Furniture Collections](https://www.trendhunter.com/trends/havenly-and-reeses-book.md) - [Cocktail-Inspired Tablescapes](https://www.trendhunter.com/trends/holiday-tablescape-kits.md) - [Brightly Colored Party Cups](https://www.trendhunter.com/trends/the-hefty-party-cups.md) - [Summer Tablescape Kits](https://www.trendhunter.com/trends/tablescape-kits.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md)