# Transfer-Resistant Lip Tints The Maquillage Dramatic Lip Tint Has a Mask-Friendly Glossy Finish By Laura McQuarrie | Published 2021-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dramatic-lip-tint References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2021/09/22/Shiseido-s-Maquillage-launches-transfer-resistance-gloss-with-new-tech?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [corp.shiseido](https://corp.shiseido.com/en/brands/maquillage/) The Maquillage Dramatic Lip Tint has a [glossy finish](https://www.trendhunter.com/trends/amber-lip-gloss) and a formula that's transfer-resistant, making it perfect for wearing under a face mask. In fact, this new cosmetic product was developed in response to the increased use of personal protective equipment, which caused the sales of lipsticks to suffer over the last year or so. Unlike most [transfer-proof lip products](https://www.trendhunter.com/trends/power-pout), this one is not matte or drying, and it instead offers moisturizing benefits and a transparent glossy film. The [hydrating lip product](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains) can be found in five shades and it features cutting-edge technology that allows the formula to separate when applied on the lips; the gloss component rises and forms a topcoat-like surface for a comfortable experience. As well as resisting transfer to face masks, the lip tints also hold up against other surfaces like drinking glasses. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 82% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Transfer-resistant Lip Products:** There is an opportunity for cosmetic companies to create transfer-resistant lip products that are not matte or drying and offer moisturizing benefits as well as a glossy finish. - **Mask-friendly Cosmetics:** There is an opportunity for cosmetic companies to develop products that are mask-friendly, such as transfer-resistant lip tints. - **Hydrating Glossy Lip Tints:** There is an opportunity for cosmetic companies to develop hydrating glossy lip tints with cutting-edge technology that allows the formula to separate when applied on the lips. ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can take advantage of this trend by creating new product lines for transfer-resistant lip products and mask-friendly cosmetics. - **Healthcare and Personal Protective Equipment:** Healthcare and personal protective equipment industries can take advantage of this trend by collaborating with cosmetic companies to create products that are mask-friendly and make it easier for professionals to wear protective equipment. - **Food and Beverage Industry:** The food and beverage industry can take advantage of this trend by collaborating with cosmetic companies to create transfer-resistant lip products that hold up against other surfaces like drinking glasses. ## Related on Trend Hunter - [Pigmented Lip Tints](https://www.trendhunter.com/trends/laka-maxi-glayer-tint.md) - [Long-Lasting Lip Glosses](https://www.trendhunter.com/trends/perfect-diarys-readme-lips.md) - [Tinted Restorative Lip Masks](https://www.trendhunter.com/trends/tinted-restorative-lip-mask.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Mini Moisture-Rich Lip Tints](https://www.trendhunter.com/trends/tirtir-waterism-glow-tint.md) - [Water-To-Oil Lip Tints](https://www.trendhunter.com/trends/juicepop-box-lip-tint.md) - [Expressive Blending Lip Tints](https://www.trendhunter.com/trends/nonsection-glowy-tint.md) - [Plush Cosmetic Innovations](https://www.trendhunter.com/trends/teddysoft-lip-tint-collection.md) - [Triple-Layer Lip Glosses](https://www.trendhunter.com/trends/amber-lip-gloss.md)