# Gigantic Meme Culture Editorials HBX and @Itsmaysmemes Highlight Dramatic Fashion Styles By Kalin Ned | Published 2018-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dramatic-fashion-styles References: [hypebeast](https://hypebeast.com/2018/3/hbx-itsmaysmemes-editorial) & [hbx](https://hbx.com/journal/2018/3/2018-massive-editorial-conversation-itsmaysmemes?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=mens-2018-3-0829-itsmaysmemes-owned&utm_content=image-placement-editorial-post) The latest editorial by [HBX](https://www.trendhunter.com/trends/human-made-drop) is centered around dramatic fashion styles and the effects of Internet meme culture on the the industry, as well as "every facet of modern [society]." For the photoshoot, HBX taps into a rising [Instagram](https://www.trendhunter.com/trends/hiking-patrol) star -- a 16 year-old who gained popularity "with her larger than life edits, inspired by the [exaggerated silhouette trend](https://www.trendhunter.com/trends/shapes-we-take) made popular by Vetements." Itsmaysmemes and HBX work together on an array of comic and dramatic fashion styles that are captured in a series of photographs. The massive outerwear editorial surely exaggerates the fits of the jackets, yet it is an arty and stylish approach to an interdisciplinary connection that reveals how Internet meme culture affects the fashion industry and vice versa. Photo Credits:[Heison Ho](https://www.instagram.com/heisonhoo/?hl=en) ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 96% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dramatic Fashion Styles:** Disruptive innovation opportunity: Explore the use of exaggerated silhouettes and massive outerwear to create bold and stylish fashion statements. - **Internet Meme Culture:** Disruptive innovation opportunity: Embrace meme culture to create unique and relatable fashion content that resonates with young consumers. - **Interdisciplinary Connections:** Disruptive innovation opportunity: Collaborate between fashion and internet culture to create innovative and boundary-pushing editorial concepts. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Tap into internet trends and meme culture to create bold and attention-grabbing fashion collections. - **Social Media:** Disruptive innovation opportunity: Develop social media strategies that leverage meme culture to amplify brand awareness and engagement. - **Photography:** Disruptive innovation opportunity: Experiment with artistic and exaggerated concepts in fashion photography inspired by internet meme culture. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Streetwear-Inspired NFTs](https://www.trendhunter.com/trends/hapebeasts.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md)