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# Artful Eyeshadow Editorials
Sasha Luss Fronts Vogue Japan's Dramatic Beauty Editorial

By Jana Pijak | Published 2015-10-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dramatic-beauty
References: [beautyscene.net](http://www.beautyscene.net/makeup/sasha-luss-vogue-japan/) & [vogue.co.jp](http://www.vogue.co.jp)

With autumn in full effect, it's no surprise that dramatic beauty looks are hitting runways this season. Moving away from the heavy brows of past seasons, this [Vogue](https://www.trendhunter.com/trends/no-rules-club) Japan feature instead focuses on [artistic eyeshadow applications](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends).

In addition to smudged and glossy liner and shadow looks, this dramatic editorial also highlights makeup applications that appear to have been stenciled on -- a snakeskin eyeshadow print is one of the editorial's most eye-catching examples of the season's experimental cosmetics.

In addition to highlighting dynamic makeup looks, this Vogue Japan story, starring Sasha Luss, boasts a warmer wardrobe that consists of structured wool jackets that are displayed in a [monochromatic palette](https://www.trendhunter.com/trends/jiyongkim-fw25). Rather than just featuring solid black and white garments, this editorial spotlights textural and organically patterned pieces.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 66% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Artistic Eyeshadow Applications:** Opportunity for innovative makeup products and techniques that allow for intricate and artistic eyeshadow looks.
- **Experimental Cosmetics:** Disruptive innovation in cosmetics industry by introducing unique and unconventional makeup applications.
- **Textured and Organically Patterned Pieces:** Potential for fashion industry to create garments with unique and eye-catching textures and patterns.

### Who This Affects Most

- **Beauty:** Opportunity for beauty brands to create innovative makeup products and techniques.
- **Fashion:** Potential for fashion brands to design garments with unique textures and patterns.
- **Cosmetics:** Disruptive innovation in the cosmetics industry by introducing unique and experimental makeup applications.

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