# TV Character Memes Toronto Couple Starts 'Draking' By Putting Drake's Face on Handicap Signs By Meghan Young | Published 2014-09-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/draking References: [refinery29](http://www.refinery29.com/2014/09/74374/drake-jimmy-degrassi-meme) & [ca.news.yahoo](https://ca.news.yahoo.com/blogs/daily-buzz/toronto-journalist-introduces-draking-amusing-165625845.html) There's a new meme going around the Internet and it is a pretty special one; dubbed 'draking,' it involves pictures of Drake's head on handicap signs. Reminding the world of his humble beginnings as Jimmy on 'Degrassi: The Next Generation,' it's a clever and hilarious pun on his unfortunate nickname, Wheelchair Jimmy. The term 'draking' was coined by the masterminds behind the fun venture, [Toronto-based journalist](https://www.trendhunter.com/trends/streets-of-toronto)/blogger Lauren O’Neil and her boyfriend Steven Stinson. Spotted around the Canadian city, 'draking' is quickly gaining a fan base. What started as a gag has become a [viral meme](https://www.trendhunter.com/trends/memingo). O’Neil tells Buzzfeed, "My boyfriend made the stickers last Wednesday and we’ve been ‘draking’ the town ever since. We just want to make people smile.” ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Viral Character Memes:** Brands can leverage the popularity of character memes to create viral marketing campaigns. - **Localized Meme Culture:** Localized meme culture presents an opportunity for niche markets to connect with their audience. - **Humor Marketing:** Humorous marketing is a growing trend that brands can utilize to connect with consumers in a lighthearted way. ### Who This Affects Most - **Social Media:** Social media platforms can utilize character memes to engage users and increase user retention. - **Marketing and Advertising:** Marketing and advertising industries can create campaigns that capitalize on the popularity of localized meme culture. - **Publishing:** Publishing companies can incorporate character memes into their content to increase social media engagement and reach a wider audience. ## Related on Trend Hunter - [Toronto Rapper-Backed Music Venues](https://www.trendhunter.com/trends/music-venue-history.md) - [Evolutionary Toronto Dining Experiences](https://www.trendhunter.com/trends/the-drake-hotel.md) - [Sweet Viral Doughnuts](https://www.trendhunter.com/trends/brainrot-doughnuts.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Meme-Based Dating Sites](https://www.trendhunter.com/trends/schmooze.md) - [User-Generated Toronto Baseball Ads](https://www.trendhunter.com/trends/fancreated-ads.md) - [Online Abuse-Condemning Murals](https://www.trendhunter.com/trends/marcus-rashford-mural.md)